Digital TV News: Mediavision
More subscribers choose streaming with ads in Sweden
May 7, 2024 – According to Mediavision, during the first quarter of 2024, 60,000 more households subscribed to an HVOD (subscription+ads) service, bringing the total to over 250,000 households in Sweden.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
3 million SVOD subscriptions shared in the Nordics
May 6, 2024 – According to Mediavision, despite the efforts of the media industry, more than three million SVOD subscriptions in the Nordics are shared, with only a marginal decrease of ~250,000 in the last year.
News categories:
Mediavision, Fredrik Liljeqvist, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Sweden
HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories:
Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming
Demand expected for ad-supported streaming subscriptions in Sweden
Feb 19, 2024 – A survey by Mediavision suggests that if the five largest streaming services in Sweden were to launch cheaper subscriptions with ads, they could add up to 1.8 million new subscriptions.
News categories:
Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden
Nordic video market approaching €10 billion in revenue
Dec 19, 2023 – According to Mediavision, growth in the Nordic TV and video market is projected to have continued in 2023, with total revenues expected to reach EUR 9.8 billion for the year.
News categories:
Mediavision, Fredrik Liljeqvist, Broadcast, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden
Sweden's household media spend reaches record level in Q3
Oct 23, 2023 – According to Mediavision, household spend on media continues to rise in Sweden. In Q3, average monthly spend hit a new record of SEK 855 ($78), up 6% compared to the same period last year.
News categories:
Mediavision, Marie Nilsson, Digital TV, Gaming, Market Research, Sweden, TV Services
76% of Nordic households now have an internet connected TV set
Sep 18, 2023 – According to Mediavision, as many as 75% of the Nordic households now have a TV set connected to the internet, with 70% of households having a paid streaming service.
News categories:
Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Finland, Market Research, Norway, Smart TV, Streaming, Sweden
SEK 900 million streaming revenue lost in Sweden due to sharing
Aug 31, 2023 – According to Mediavision, in Sweden approximately 1.4 million SVOD accounts are used by people outside the paying household, leading to foregone revenue of up to SEK 900 million [~$80m] (ex. VAT) per year.
News categories:
Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden
Telco bundling drives SVOD growth in Finland
May 15, 2023 – According to Mediavision, SVOD households in Finland have passed 1.5 million - corresponding to a penetration of 61% - driven largely by the packaging by telcos of traditional TV with streaming services.
News categories:
Mediavision, Fredrik Liljeqvist, Digital TV, Finland, Market Research, Streaming
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