Digital TV News: Bill Livek
Comcast’s Effectv taps Comscore for local TV measurement
Apr 12, 2022 – Comscore (Nasdaq: SCOR) and Effectv have announced that Effectv will use Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
News categories:
Comscore, Effectv, Bill Livek, James Rooke, Advertising, Digital TV, USA
Comscore powers automated TV ad buying and selling at WideOrbit
Mar 8, 2022 – Comscore (Nasdaq: SCOR) and WideOrbit are expanding their partnership to create the next generation of automated linear TV buying and selling. WideOrbit will use Comscore TV information to power automated TV transactions and audience targeting.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
Comscore launches single-source cross-platform measurement solution
Jan 5, 2022 – Comscore (Nasdaq: SCOR) is introducing Comscore Everywhere, a single-source unified cross-platform measurement solution. Comscore Everywhere provides a deduplicated view of media consumption across media and screens.
News categories:
Comscore, David Algranati, Bill Livek, Advertising, Big Data, Digital TV, USA
Comscore enables deduplicated ad campaigns on YouTube and YouTube TV
Oct 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms and including co-viewers of Connected TV screens.
News categories:
Comscore, YouTube TV, Bill Livek, Elizabeth Daly, Advertising, Digital TV, Streaming, USA
WideOrbit integrates Comscore local market intelligence
Aug 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it has signed an agreement for WideOrbit to integrate its 3-day television ratings delivery system to deliver measurement insights in a timelier fashion.
News categories:
Comscore, WideOrbit, Bill Livek, Eric Mathewson, Advertising, Big Data, Digital TV, USA
Comscore to provide measurement for YouTube and YouTube TV
Aug 9, 2021 – Comscore (NASDAQ: SCOR) will be incorporating YouTube and YouTube TV measurement into its Comscore Campaign Ratings, providing marketers with an understanding of how audiences are consuming YouTube content.
News categories:
Comscore, YouTube, Bill Livek, Debbie Weinstein, Advertising, Big Data, Digital TV, Streaming, USA
ANA partners with Comscore to assess Virtual People ID
Jun 24, 2021 – The ANA has announced that it is partnering with Comscore to conduct a preliminary test as part of its efforts to develop a privacy-preserving cross-media measurement solution for marketers.
News categories:
Association of National Advertisers, Comscore, Bill Tucker, Bill Livek, Advertising, Big Data, Digital TV, USA
Comscore expands DISH Media agreement to include Sling TV
Apr 22, 2021 – Comscore (NASDAQ: SCOR) has extended its deal with DISH Media to include Sling TV. The agreement continues to include cross-platform measurement of advanced advertising and content via Comscore TV products.
News categories:
Comscore, DISH Media, Sling TV, Bill Livek, Kevin Arrix, Advertising, Big Data, Digital TV, USA
Comscore and Samba TV extend CTV data partnership to Australia
Feb 24, 2021 – Comscore (NASDAQ: SCOR) has expanded its TV measurement footprint to Australia with Samba TV. The new connected TV (CTV) measurement solution, launched last year in Europe, has now reached this key market in the APAC region.
News categories:
Comscore, Samba TV, Bill Livek, Ashwin Navin, Advertising, Australia, Big Data, Digital TV, Smart TV
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