Digital TV News: Experian
datafuelX and MRI-Simmons bring demographic modeling to TV
Jan 25, 2024 – datafuelX has partnered with MRI-Simmons to provide device-level TV viewing data sets for targeted ad sales and campaign reporting. The service will be offered to ACR and STB providers in the US.
News categories:
datafuelX, MRI-Simmons, Howard Shimmel, Brian Katz, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA
Tatari spins off new company with data clean room as first product
Jun 12, 2023 – Tatari has launched Vault, a company focused on solutions for CTV advertising. Vault's first product is a clean room solution providing a secure and neutral space for data collaboration.
News categories:
Tatari, Experian, Vault, Philip Inghelbrecht, Chris Feo, Advertising, Big Data, Digital TV, Streaming, USA
AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories:
Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide
iSpot integrates Smart TV data in deal with LG Ads Solutions
Dec 15, 2021 – iSpot has announced a licensing deal for smart TV data from LG Ads Solutions. The deal gives iSpot access to LG on-the-glass program and ad data from more than 20 million opted-in smart TVs from a range of TV makers in addition to LG.
News categories:
iSpot, LG Ads Solutions, Sean Muller, Raghu Kodige, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide
TVSquared teams up with Experian to power TV analytics
Feb 18, 2021 – TVSquared has announced that it has teamed up with Experian to offer deterministic TV ad measurement. Experian's data will be integrated into TVSquared's advanced TV ad platform.
News categories:
TVSquared, Experian, Bob Ivins, Genevieve Juillard, Advertising, Big Data, Digital TV, Worldwide
CIMM identifies best ways to combine STB and Smart TV data
Jan 28, 2021 – The CIMM has released a study identifying best practices for integration of STB and Smart TV data. The combination comes closer to creating nationally representative data sets for linear and streaming TV programming and advertising use cases.
News categories:
CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, USA, Worldwide
InfoSum raises $15.1 million in Series A funding
Sep 1, 2020 – InfoSum has completed its Series A funding round, raising $15.1 million. The investment is led by Upfront Ventures and IA Ventures and supported by strategic partners Ascential, Akamai, Experian, ITV and AT&T's Xandr.
News categories:
InfoSum, Nick Halstead, Brian Lesser, Advertising, Big Data, Digital TV, Venture Capital, Worldwide
dataxu integration expands Roku ad platform
May 5, 2020 – Roku (Nasdaq: ROKU) has unveiled OneView Ad Platform, a platform leveraging TV identity data to manage its OTT advertising in the U.S. The OneView Ad Platform integrates Roku advertising with identity and attribution tools from dataxu, which Roku acquired in November 2019.
News categories:
Roku, Scott Rosenberg, Rhasaan Wilks, Advertising, Big Data, Content Identification, Digital TV, Streaming, USA
Roku announces Measurement Partner Program for OTT advertising
Oct 9, 2018 – Roku (Nasdaq: ROKU) has announced a Measurement Partner Program to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform across a wide variety of marketing and sales outcomes.
News categories:
Roku, Dentsu Aegis Network, Dan Robbins, Mike Law, Advertising, Big Data, Digital TV, Set Top Box, Streaming, USA, Worldwide
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