Digital TV News: MediaHub
MediaHub, Media-Press and Enetpulse power sports streaming at Bulsatcom
Aug 31, 2023 – MediaHub, Media-Press and Enetpulse have announced 'Sports Module', a platform for OTT and IPTV operators that integrates real-time sports data with streaming.
News categories:
MediaHub, Media-Press, Enetpulse, Bulsatcom, Petar Rizov, Big Data, Bulgaria, Content Distribution, Digital TV, IPTV, Streaming
Nielsen solution measures content viewing across all device types
May 3, 2023 – Nielsen has introduced Nielsen ONE Content Alpha, delivering measurement of content viewing across all device types. Nielsen ONE Content uses Gracenote ID for entertainment content identification.
News categories:
Nielsen, Deirdre Thomas, Jon Turner, Roberto Ruiz, Advertising, Big Data, Digital TV, USA
Globecast creates AWS-powered video headend for European telco
Apr 17, 2023 – Globecast has developed and launched the first video public cloud video headend, powered by AWS, for a major European telco, after joining the AWS Partnership Program last year.
News categories:
Globecast, Sylvain Merle, Jean-Christophe Perier, Content Distribution, Digital TV, Europe, IPTV
Disney strikes streaming measurement deal with EDO
Jan 25, 2023 – Disney Advertising and EDO have entered into an agreement to apply EDO's engagement metrics to Disney’s streaming footprint, starting with Hulu. As a result, advertisers will get greater insight into how Disney's content is performing.
News categories:
EDO, Disney Advertising, Edward Norton, Danielle Brown, Michael Piner, Advertising, Big Data, Digital TV, Streaming, USA
MediaHub Australia selects Actus Digital for advanced monitoring
Apr 12, 2022 – Actus Digital has announced that MediaHub Australia is deploying its intelligent monitoring platform as part of a new mux-based DTT broadcast headend. Magna Systems and Engineering is providing deployment expertise, local technology, and technical support.
News categories:
Actus Digital, MediaHub Australia, Sima Levy, Simon Scott, Australia, Content Distribution, Digital TV, NABShow, QoE, Terrestrial
datafuelX launches predictive analytics for media selling and buying
Mar 3, 2022 – datafuelX has launched. The company’s first two predictive analytics solutions help media, agencies and brands extract greater value from their media spend and converge linear reach and digital targeting through the power of advanced analytics.
News categories:
datafuelX, Jay Amato, Howard Shimmel, Spencer Lambert, Michael Strober, Dan Aversano, Advertising, Big Data, Digital TV, USA, Worldwide
Comscore enables deduplicated ad campaigns on YouTube and YouTube TV
Oct 12, 2021 – Comscore (NASDAQ: SCOR) has announced that it is the first measurement provider to deliver deduplicated audience measurement across YouTube’s largest platforms and including co-viewers of Connected TV screens.
News categories:
Comscore, YouTube TV, Bill Livek, Elizabeth Daly, Advertising, Digital TV, Streaming, USA
EU opens competition investigation into Telia's acquisition of Bonnier Broadcasting
May 10, 2019 – The European Commission has opened an investigation to assess the proposed acquisition of Bonnier Broadcasting by Telia Company. The Commission is concerned that the merged entity may shut out competitors from the audio-visual sector in Finland and Sweden.
News categories:
European Commission, Telia Company, Bonnier Broadcasting, Digital TV, Finland, MandA, Regulation, Sweden
Tremor Video DSP and Cuebiq partner for geo-behavioral targeting on connected TV
May 22, 2018 – Tremor Video DSP and Cuebiq have announced a partnership to deliver the industry’s first geo-behavioral targeting solution on over-the-top (OTT) devices. MullenLowe Mediahub will be the first agency to execute the audience hyper-targeting for its clients.
News categories:
Tremor Video DSP, Cuebiq, MullenLowe Mediahub, Abbey Thomas, Antonio Tomarchio, Jade Watts, Advertising, Big Data, Digital TV, Streaming, USA
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