Digital TV News: NBCUniversal
Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories:
Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX
Amagi report shows rise of a diverse global FAST marketplace
Apr 30, 2024 – Amagi has announced that the 11th edition of the Amagi Global FAST Report continues to show double-digit growth for the global FAST industry over the last year.
News categories:
Amagi, CRG Global, Srinivasan KA, Gavin Bridge, Digital TV, Market Research, Streaming, Worldwide
Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories:
Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA
DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories:
DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA
Sub-Saharan Africa to add 9 million SVOD subscriptions
Feb 12, 2024 – According to Digital TV Research, Sub-Saharan Africa will have 16 million paying SVOD subscriptions by 2029, up from 7 million at end-2023.
News categories:
Digital TV Research, Simon Murray, Africa, Digital TV, Market Research, Streaming
Amagi FAST report unveils 28% rise in global ad impressions
Jan 24, 2024 – Amagi's latest FAST report, comparing Q3 2022 to Q3 2023 and Q4 2022 to Q4 2023, has found consistent growth in ad impressions within the market, with increases of 15% in Q3 and 28% in Q4.
News categories:
Amagi, Srinivasan KA, Gavin Bridge, Advertising, Digital TV, Market Research, Streaming, Worldwide
Telly premieres new AI capabilities at CES
Jan 9, 2024 – Telly has released a slate of announcements at CES, including previewing one of its AI innovations - Telly’s new voice assistant powered by ChatGPT.
News categories:
Telly, Advertising, CES2024, Digital TV, Smart TV, USA, UX
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
Two more Miami TV stations launch NEXTGEN TV
Dec 5, 2023 – Miami viewers can now access five more free OTA channels with NEXTGEN TV: WPLG-TV (ABC), WSVN-TV (FOX, TheGrio, and This TV), and WPLG has started broadcasting LOCAL 10 Plus.
News categories:
Pearl TV, WPLG-TV, WSVN-TV, Anne Schelle, Bert Medina, Paul Magnes, ATSC 3, Content Distribution, Digital TV, USA
Latest News
- Comcast releases research on how viewers discover new TV content
- Samba TV uses GenAI to provide actionable context for video ads
- Roku unveils screensaver ad integrations, ad partnerships and fresh content
- Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
- Scalstrm and EZDRM partner on video content security
- RTL Luxembourg deploys Verimatrix to protect auto racing from piracy
- Roku and The Trade Desk announce data-driven streaming partnership
- Roku and iSpot announce streaming audience measurement partnership
- Freely streaming service launches in the UK
- SES to acquire Intelsat
- Laws to protect consumers from cyber threats come into force in the UK
- Gray Television rolls out advanced features with NEXTGEN TV
- Amagi report shows rise of a diverse global FAST marketplace
- Broadpeak to power targeted advertising on new TF1 video service
- AA/WARC reports UK 2023 ad spend at £36.6bn
- FCC restores net neutrality
- Five leading TV stations launch NextGen TV in Portland, Maine
- U.S. digital video ad spend growing ~80% faster than media overall
- DDish TV chooses PlayBox Neo Channel-in-a-Box
- Movistar Plus+ to create real-time short-form sports video with WSC Sports