Digital TV News: Adam Gitlin
Roku debuts clean room for advertisers ahead of TV Upfronts
Apr 19, 2022 – Roku (Nasdaq: ROKU) has launched a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to implement ad campaigns with Roku, without relying on cookies or consortiums.
News categories:
Roku, Louqman Parampath, Adam Gitlin, Brad Stockton, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA
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