Digital TV News: Celeste Castle
U.S. JIC reveals certification criteria for premium video measurement
Mar 6, 2023 – OpenAP on behalf of the U.S. JIC has announced the publication of initial requirements for premium video cross-platform currencies, a milestone in coalescing the industry around common standards.
News categories:
OpenAP, David Levy, Advertising, Big Data, Digital TV, USA
Innovid launches measurement platform for converged TV
Jun 15, 2022 – Innovid (NYSE: CTV) has announced the launch of a TV measurement platform for converged TV, InnovidXP – the first unified cross-platform solution directly integrated with ad serving data and creative personalization.
News categories:
Innovid, Jo Kinsella, Celeste Castle, Advertising, Big Data, Digital TV, USA
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