Digital TV News: gfu
Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories:
Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide
Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories:
Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Nielsen releases March 2024 The Gauge report
Apr 16, 2024 – Nielsen has released its The Gauge report for March 2024. While usage fell to some extent across each of the primary viewing categories, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
KERV and Magnite programmatically deliver AI-powered interactive video ads
Apr 11, 2024 – KERV Interactive and Magnite (NASDAQ: MGNI) have joined forces to enable marketers to layer KERV's AI-powered interactive and shoppable video capabilities on Magnite's omnichannel inventory.
News categories:
KERV Interactive, Magnite, Gary Mittman, Sean Buckley, Megan Pagliuca, Advertising, Digital TV, USA
Video Solutions selects Whip Media reporting and royalty payments system
Mar 14, 2024 – Whip Media and Video Solutions have announced a partnership to implement Whip Media's FASTrack FAST channel and AVOD reporting and royalty payments system.
News categories:
Whip Media, Video Solutions AG, Saj Jayasinghe, Philipp Rotermund, Big Data, Digital TV, Streaming, Worldwide
3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories:
LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA
SKT, Deutsche Telekom, e&, Singtel and SoftBank plan LLM JV
Feb 26, 2024 – SK Telecom, Deutsche Telekom, e&, Singtel and SoftBank have held the inaugural meeting of the Global Telco AI Alliance (GTAA) and announced plans to establish a Large Language Model joint venture.
News categories:
SK Telecom, Deutsche Telekom, e&, Singtel, SoftBank, Ryu Young-sang, Claudia Nemat, Dena Almansoori, Yuen Kuan Moon, Hideyuki Tsukuda, MWC24, UX, Worldwide
TiVo signs four operators for TiVo Broadband
Feb 26, 2024 – Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications and Bluepeak have selected TiVo Broadband, an IPTV solution specifically tailored for operators' broadband-only customers.
News categories:
TiVo, Buckeye Broadband, Blue Stream Fiber, Blue Ridge Communications, Bluepeak, Jeffrey Glahn, Geoff Shook, Greg Ireland, Content Distribution, Digital TV, IPTV, USA
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