Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)

DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories: DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA

Accedo and Deutsche Telekom partner on immersive sports streaming
Jun 6, 2024 – Accedo has worked with Deutsche Telekom on XR sports streaming of live sports, showing interactive features such as live stats, multi-camera feeds, player cards and 3D sponsored experiences.
News categories: Accedo, Deutsche Telekom, Michael Lantz, Daniel Aslam, Advertising, Digital TV, Germany, Metaverse, Streaming, UX

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories: Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA

IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories: IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

ZDF relies on measurement infrastructure from smartclip
May 30, 2024 – ZDF is using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo.
News categories: smartclip, ZDF, Thomas Servatius, Dr. Florian Kumb, Big Data, Digital TV, Germany

WSC Sports introduces three new fan personalization products
May 28, 2024 – WSC Sports is introducing three new solutions to its product suite: Around the Game, In-App Stories and Discovery Network. The solutions help sports entities better own their relationship with the fan.
News categories: WSC Sports, Daniel Shichman, Big Data, Digital TV, UX, Worldwide

Ad server from SAS powers advertising on ITVX
May 23, 2024 – ITV is using an API-driven first-party ad server, developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
News categories: SAS, ITV, Roderick Crawford, Alex Maison, Advertising, Digital TV, Streaming, UK