Big Data (Audience Measurement, Personalisation, Metadata, AI/ML, Content Identification, Ad Insertion)
DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories:
DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA
Accedo and Deutsche Telekom partner on immersive sports streaming
Jun 6, 2024 – Accedo has worked with Deutsche Telekom on XR sports streaming of live sports, showing interactive features such as live stats, multi-camera feeds, player cards and 3D sponsored experiences.
News categories:
Accedo, Deutsche Telekom, Michael Lantz, Daniel Aslam, Advertising, Digital TV, Germany, Metaverse, Streaming, UX
Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories:
Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA
TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories:
OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming
Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories:
Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA
IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories:
IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
ZDF relies on measurement infrastructure from smartclip
May 30, 2024 – ZDF is using technology from smartclip for the digital measurement and audience analysis of its main channel, ZDF, as well as for the special interest channels ZDFneo and ZDFinfo.
News categories:
smartclip, ZDF, Thomas Servatius, Dr. Florian Kumb, Big Data, Digital TV, Germany
WSC Sports introduces three new fan personalization products
May 28, 2024 – WSC Sports is introducing three new solutions to its product suite: Around the Game, In-App Stories and Discovery Network. The solutions help sports entities better own their relationship with the fan.
News categories:
WSC Sports, Daniel Shichman, Big Data, Digital TV, UX, Worldwide
Ad server from SAS powers advertising on ITVX
May 23, 2024 – ITV is using an API-driven first-party ad server, developed by SAS, to deliver personalized advertising to the 40 million registered users of its content hub, ITVX.
News categories:
SAS, ITV, Roderick Crawford, Alex Maison, Advertising, Digital TV, Streaming, UK
Latest News
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil
- Yahoo combines Connected TV and Linear viewership data
- TV by OpenX rolls out internationally alongside US enhancements
- Xumo releases 2024 FAST Market Update report
- Barb releases Q1 2024 SVOD data from its Establishment Survey
- WSTS adjusts Spring 2024 semiconductor forecast upwards
- ITV teams up with Friend MTS in battle against piracy
- Belgium's BASE adds broadband and TV to mobile offer
- Seedtag acquires Beachfront
- Astro selects Amagi and AWS to transition playout to the Cloud
- MyRepublic deploys Android TV set-top boxes from ZTE
- MediaTek to debut Pentonic 800 SoC at Computex 2024
- Zegona completes acquisition of Vodafone Spain
- Substantial decrease in Pay TV device sales at Aferian in 2023
- Prime Video has lowest churn rate in North America at 8%