Digital TV News: LG Ad Solutions
LG Ad Solutions to adopt Unified ID 2.0
May 9, 2024 – LG Ad Solutions has initiated the integration of the Unified ID 2.0 solution (UID2) to enable advertisers to use their first-party data across LG's audience network in a privacy-conscious manner.
News categories:
LG Ad Solutions, The Trade Desk, Mike Brooks, Will Doherty, Advertising, Big Data, Digital TV, Smart TV, Streaming, Worldwide
7 in 10 U.S. CTV users prefer streaming FAST content
Apr 4, 2024 – According to a study from LG Ad Solutions, sixty nine percent of U.S. CTV users prefer streaming free, ad supported streaming TV content instead of a paid subscription without ads.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Market Research, Streaming, USA
Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories:
Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming
3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories:
LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA
Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories:
Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA
LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories:
LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
LG Ad Solutions releases 'Direct-to-Glass Playbook'
Jun 15, 2023 – LG Ad Solutions has released a 'Direct-to-Glass Playbook' to advance industry understanding of ad-supported CTV and the benefits of having a Smart TV OEM strategy.
News categories:
LG Ad Solutions, Tony Marlow, Advertising, Digital TV, Smart TV, Worldwide
Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories:
Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide
Latest News
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil
- Yahoo combines Connected TV and Linear viewership data
- TV by OpenX rolls out internationally alongside US enhancements
- Xumo releases 2024 FAST Market Update report
- Barb releases Q1 2024 SVOD data from its Establishment Survey
- WSTS adjusts Spring 2024 semiconductor forecast upwards
- ITV teams up with Friend MTS in battle against piracy
- Belgium's BASE adds broadband and TV to mobile offer
- Seedtag acquires Beachfront
- Astro selects Amagi and AWS to transition playout to the Cloud
- MyRepublic deploys Android TV set-top boxes from ZTE
- MediaTek to debut Pentonic 800 SoC at Computex 2024
- Zegona completes acquisition of Vodafone Spain
- Substantial decrease in Pay TV device sales at Aferian in 2023
- Prime Video has lowest churn rate in North America at 8%