Digital TV News: Lyle Schwartz
NBCUniversal advertising metric measures viewing across both linear and digital
Apr 5, 2018 – NBCUniversal has announced a unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the metric delivers a comprehensive representation of advertising exposure within full episodes of shows across all screens.
News categories:
NBCUniversal, Linda Yaccarino, Lyle Schwartz, David Cohen, John Swift, Advertising, Big Data, Digital TV, USA
Latest News
- ZTE launches soundbar STB powered by Android TV
- IAB Tech Lab expands Open Measurement SDK to more CTV platforms
- ZDF relies on measurement infrastructure from smartclip
- CTS selected by AccuWeather for managed channel origination
- Sony Pictures Networks extends distribution deal with Intelsat
- India's SVOD market to generate $2.1 billion in 2028
- MEASAT supports SPOTV Asia Pacific playout operations
- Streaming video revenues in MENA to surpass $1.2bn in 2024
- Orange France upgrades set-top box with SoftAtHome
- ZTE launches B866V6N 4K AI-SR set-top box
- Tucson television stations launch NEXTGEN TV services
- Cloud TV 3.0 Smart TV operating system released
- Ateme powers TVRI's transition to 4K UHD OTT
- Five million pirates in the Nordics
- WSC Sports introduces three new fan personalization products
- Sky Stream available in Italy from June 3rd
- Irdeto certifies security on latest Amlogic HD broadcast chipsets
- LG Automotive Content Platform features in new Kia EV
- Netflix publishes July to December 2023 viewing report
- MySat launches bouquet of Arabic TV channels on AsiaSat 9 for Australia