Digital TV News: Wurl
Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories:
Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming
Edgio adds FAST channel syndication via Wurl
Nov 7, 2023 – Edgio has partnered with Wurl to enable Edgio customers generating linear channels, using its Uplynk scheduler UI or APIs, to effortlessly distribute them through Wurl.
News categories:
Edgio, Wurl, Eric Black, Craig Heiting, Content Distribution, Digital TV, Streaming, Worldwide
TCL launches TCLtv+ streaming service in North America
Aug 24, 2023 – TCL has launched its TCLtv+ streaming service in North America. The service makes available more than 200 FAST channels and 1500+ on-demand movies and TV series on TCL TVs at no cost.
News categories:
TCL, Mark Zhang, Haohong Wang, Digital TV, North America, Smart TV, Streaming
Wurl launches ML-powered advertising platform
May 15, 2023 – Wurl has introduced ContentDiscovery, a machine learning-powered advertising platform for streamers and content publishers to acquire viewers and scale profitably across channels.
News categories:
Wurl, Ron Gutman, Advertising, Big Data, Digital TV, Europe, Streaming, USA
Planetcast to showcase distribution technologies at NAB Show 2023
Apr 12, 2023 – Planetcast will feature its suite of products, from Cloud Playout to Media Asset Management (MAM) to Free Ad-supported Streaming TV (FAST) to Over-the-top (OTT) streaming at NAB 2023.
News categories:
Planetcast, Switch Media, Sanjay Duda, Mark Johns, Content Distribution, Digital TV, NABShow, Streaming, Worldwide
rlaxx TV partners with Wurl for FAST channels
Jan 3, 2023 – rlaxx TV has announced a cooperation with Wurl to bring new content partners and HTTP Live Streaming (HLS) to rlaxx TV. Wurl's content enables streamers to expand their channel lineups and increase revenue.
News categories:
rlaxx TV, Wurl, Ronny Lutzi, Sean Doherty, Jr, Content Distribution, Digital TV, Streaming, Worldwide
Wurl to power Canela Media FAST Channels in U.S. and Latin America
Aug 23, 2022 – Wurl has announced an agreement with Canela Media to provide additional Spanish-language content to their platform. Canela Media focuses their content offerings on the Latin American and U.S. Hispanic markets, boasting 22 million unique users.
News categories:
Wurl, Canela Media, Sean Doherty, Jr, Isabel Rafferty Zavala, Digital TV, Latin America, Streaming, USA
Amogo Networx to launch FAST channels with Wurl
Jul 14, 2022 – Wurl has announced an agreement with Amogo Networx to launch the company’s Free Ad Supported TV (FAST) channels across various CTV platforms including Samsung TV, LG, Rakuten TV and Roku.
News categories:
Wurl, Amogo Networx, Sean Doherty, Jr, Peter von Ondarza, Content Distribution, Digital TV, EU, Latin America, Streaming, USA
Wurl and Planetcast partner to enable FAST channels based on Indian content
Apr 24, 2022 – Planetcast and Wurl have announced a partnership to enable India's media and entertainment companies to join the FAST revolution. The partners will also explore other initiatives, such as supporting the launch of Indian content FAST channels internationally.
News categories:
Planetcast, Wurl, Sanjay Duda, James Grant, Digital TV, India, Streaming, Worldwide
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