Digital TV News: DIRECTV
73% of US advertisers now using addressable TV advertising
Aug 1, 2023 – Go Addressable and Advertiser Perceptions have released research showing that in the U.S. 73% of marketers are using addressable TV, compared to 63% when the study was conducted one year ago.
News categories:
Go Addressable, Advertiser Perceptions, Dan Rosenfeld, Jen Soch, Advertising, Digital TV, Market Research, USA
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
New DIRECTV STREAM customers get priority access to Telly waiting list
May 26, 2023 – New DIRECTV STREAM customers who sign-up for the service can receive priority access to the waiting list for a Telly 55” 4K dual-screen TV due to launch later this summer.
News categories:
Telly, DIRECTV, Ilya Pozin, Vikash Sharma, Digital TV, Smart TV, Streaming, USA
U.S. Q1 pay-TV subscriber losses higher than in any previous quarter
May 16, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 2,215,000 net video subscribers in 1Q 2023, compared to a net loss of about 1,850,000 in 1Q 2022.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Telly launches free dual screen Smart TV in the U.S.
May 15, 2023 – Telly has developed a TV combining a 55" 4K HDR display with a separate built-in Smart Screen. Telly has opened ordering for 500,000 free units that will begin shipping to U.S. consumers this summer.
News categories:
Telly, Ilya Pozin, Advertising, Digital TV, Smart TV, USA
DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories:
DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA
Yospace extends SSAI relationship with DIRECTV Advertising
Apr 11, 2023 – Yospace has helped DIRECTV Advertising to expand its digital video advertising offering as streaming TV audiences have grown and programmatic advertising has been adopted to maximize ROI.
News categories:
Yospace, DIRECTV, Tim Sewell, Amy Leifer, Advertising, Digital TV, NABShow, USA
Major U.S. pay-TV providers lost nearly 6 million subscribers in 2022
Mar 3, 2023 – Leichtman Research (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,880,000 net video subscribers in 2022, compared to a pro forma net loss of about 4,700,000 in 2021.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Discovery+ launches on DIRECTV and DIRECTV STREAM
Dec 1, 2022 – Warner Bros. Discovery and DIRECTV have announced that discovery+ is now available to DIRECTV and DIRECTV STREAM customers, giving customers access to the full 70,000+ episode library of discovery+ content.
News categories:
DIRECTV, Warner Bros. Discovery, Rob Thun, Gabriel Sauerhoff, Apps, Digital TV, Satellite, Set Top Box, Streaming, USA
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