Digital TV News: Comcast Advertising
Comcast releases research on how viewers discover new TV content
May 1, 2024 – Comcast Advertising has released a report analyzing trends in how consumers navigate and discover TV content across traditional and streaming in the U.S. and Europe.
News categories:
Comcast Advertising, Travis Flood, Marcien Jencke, Digital TV, Europe, Market Research, USA, UX
FreeWheel and OrkaTV bring FAST channel access to advertisers
Nov 30, 2023 – FreeWheel and OrkaTV have partnered to provide advertisers working with FreeWheel with access to more than 3,500 FAST channels available through OrkaTV's streaming TV marketplace.
News categories:
FreeWheel, OrkaTV, Emily Bromley, Mike Woods, Advertising, Digital TV, Streaming, Worldwide
Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories:
Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA
84% of U.S. advertisers to increase FAST investments in 2024
Nov 8, 2023 – Xumo and Comcast Advertising have released a report exploring the growing usage of FAST among advertisers and consumers in the U.S., and the role it is playing in multiscreen TV advertising plans.
News categories:
Comcast Advertising, Xumo, Marcien Jenckes, Megan Halscheid, Advertising, Digital TV, Market Research, Streaming, USA
Nielsen renews audience data license deal with Comcast
Jul 20, 2023 – Nielsen has agreed a license renewal with Comcast that will expand its use of Comcast's return path data (RPD) in its national and local TV and cross-media measurement services.
News categories:
Nielsen, Comcast, Karthik Rao, Marcien Jenckes, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA
Comcast Advertising report reveals how F.A.S.T. is changing the TV advertising landscape
Jul 21, 2022 – Comcast Advertising has released a report highlighting the rise of free ad-supported streaming TV (F.A.S.T.) and its value to advertisers today as a complement to traditional TV and streaming advertising plans.
News categories:
Comcast Advertising, James Rooke, Amanda Garcia, Advertising, Digital TV, Market Research, Streaming, USA
Comcast Advertising finds optimal ad balance between TV and streaming
Jun 9, 2022 – Comcast Advertising has released a report providing a view into the current advertising landscape from the perspective of viewers, buyers and then sellers – culminating in a recommendation for the optimal balance of TV and streaming advertising.
News categories:
Comcast Advertising, FreeWheel, Effectv, Marcien Jenckes, Mark McKee, James Rooke, Advertising, Digital TV, Market Research, USA
Comcast Technology Solutions releases SCTE 224-based linear ad insertion solution
May 3, 2022 – Comcast Technology Solutions has launched a linear addressable advertising solution. The solution uses an SCTE 224 standard notification interface to present rich linear metadata to trigger linear addressable ads.
News categories:
Comcast Technology Solutions, Comcast Advertising, Bart Spriester, Larry Allen, Marija Masalskis, Advertising, Big Data, Cable TV, Digital TV, USA
FreeWheel launches new audience-based TV ad buying technology
Mar 29, 2022 – FreeWheel has announced that it is bringing new self-service capabilities to TV buyers that enable unified audience-based planning on premium Connected TV (CTV) inventory, with deduplicated reach in relation to linear TV.
News categories:
FreeWheel, Jon Whitticom, Dan Sinagoga, Janet Katowitz, Advertising, Cable TV, Digital TV, Streaming, USA
Latest News
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil
- Yahoo combines Connected TV and Linear viewership data
- TV by OpenX rolls out internationally alongside US enhancements
- Xumo releases 2024 FAST Market Update report
- Barb releases Q1 2024 SVOD data from its Establishment Survey
- WSTS adjusts Spring 2024 semiconductor forecast upwards
- ITV teams up with Friend MTS in battle against piracy
- Belgium's BASE adds broadband and TV to mobile offer
- Seedtag acquires Beachfront
- Astro selects Amagi and AWS to transition playout to the Cloud
- MyRepublic deploys Android TV set-top boxes from ZTE
- MediaTek to debut Pentonic 800 SoC at Computex 2024
- Zegona completes acquisition of Vodafone Spain
- Substantial decrease in Pay TV device sales at Aferian in 2023
- Prime Video has lowest churn rate in North America at 8%