Digital TV News: DIRECTV
DIRECTV Advertising unveils slate of product enhancements
Jun 6, 2024 – DIRECTV Advertising has unveiled a slate of product enhancements, bringing its expertise to address marketers biggest challenges, including incremental reach, privacy and brand safety.
News categories:
DIRECTV Advertising, Amy Leifer, Liz Leonard, Advertising, Digital TV, USA
FuboTV releases results for quarter ended March 31, 2024
May 3, 2024 – FuboTV (NYSE: FUBO) has announced results for 1Q 2024. The company closed with 1.511 million paid subscribers in North America, up 18% YoY, and 397,000 subscribers in the Rest of World, up 5% YoY.
News categories:
FuboTV, David Gandler, Edgar Bronfman Jr, Digital TV, North America, Results, Streaming, Subscribers, Worldwide
Top U.S. pay-TV providers lost 5 million subscribers in 2023
Mar 8, 2024 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,035,000 video subscribers in 2023, compared to a net loss of about 4,590,000 in 2022.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Synamedia powers content distribution at Monumental Sports
Feb 29, 2024 – Monumental Sports & Entertainment (MSE) has chosen Synamedia solutions to distribute sports content, along with other programming, to its newly launched Monumental Sports Network.
News categories:
Synamedia, Monumental Sports, Julien Signes, Charlie Myers, Content Distribution, Digital TV, Streaming, USA
Go Addressable becomes industry trade body
Nov 21, 2023 – Go Addressable has been incorporated as a non-profit trade organization, comprising a4 Advertising, Spectrum Reach, Comcast Advertising, DIRECTV Advertising, DISH Media and Paramount Advertising.
News categories:
Go Addressable, Paramount, Larry Allen, Maribel Becker, Advertising, Digital TV, USA
Top U.S. pay-TV providers lost 465,000 subscribers in 3Q 2023
Nov 14, 2023 – Leichtman Research Grouphas found that the largest pay-TV providers in the U.S. lost about 465,000 net video subscribers in 3Q 2023, compared to a pro forma net loss of about 385,000 in 3Q 2022.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories:
Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA
Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories:
Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA
Top U.S. pay-TV providers lost 1,730,000 subscribers in 2Q 2023
Aug 15, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,730,000 video subscribers in 2Q 2023, compared to a loss of about 1,725,000 in 2Q 2022.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
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