Digital TV News: Matt Van Houten
Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories:
Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA
DISH Media and DIRECTV Advertising simplify addressable TV for programmers
Apr 25, 2023 – DIRECTV Advertising and DISH Media have announced standardized solutions for programmer enablement, reducing the effort required to enable addressable advertising across multiple distributor footprints.
News categories:
DISH Media, DIRECTV Advertising, Kevin Arrix, Matt Van Houten, Julian Zilberbrand, Advertising, Digital TV, USA
Xandr launches Pause Ads
Jan 7, 2020 – Xandr has announced Pause Ads. These dynamic ad formats complement, rather than disrupt, the viewing experience via the 'pause' button, since consumers only see the ads when they take a break from the content they are watching.
News categories:
Xandr, Matt Van Houten, Advertising, Digital TV, USA
Latest News
- Streaming video revenues in MENA to surpass $1.2bn in 2024
- Orange France upgrades set-top box with SoftAtHome
- ZTE launches B866V6N 4K AI-SR set-top box
- Tucson television stations launch NEXTGEN TV services
- Cloud TV 3.0 Smart TV operating system released
- Ateme powers TVRI's transition to 4K UHD OTT
- Five million pirates in the Nordics
- WSC Sports introduces three new fan personalization products
- Sky Stream available in Italy from June 3rd
- Irdeto certifies security on latest Amlogic HD broadcast chipsets
- LG Automotive Content Platform features in new Kia EV
- Netflix publishes July to December 2023 viewing report
- MySat launches bouquet of Arabic TV channels on AsiaSat 9 for Australia
- Ad server from SAS powers advertising on ITVX
- Multiplay service revenue in India to grow at 4.5% CAGR
- Atlas proposes buying all outstanding shares in Millicom
- Cyfrowy Polsat contract pay TV RGUs down 147,000 YoY in Q1
- CANAL+ launches TV+ streaming service
- Mangomolo powers SABC+ video platform expansion
- Accedo supports extension of ITVX to Sony PlayStation