USA (United States of America) Digital TV News

Broadband equipment spending reaches two-year low
May 30, 2024 – According to Dell'Oro, global Broadband Access equipment revenue decreased to $4.1bn in 1Q 2024, down 12% YoY, with North American providers reducing their spending by 25% YoY.
News categories: Dell'Oro, Jeff Heynen, Broadband, Market Research, USA, Worldwide

IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories: IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide

Tucson television stations launch NEXTGEN TV services
May 28, 2024 – Tucson viewers can now access six NEXTGEN TV channels over-the-air for free: KHRR-TV/Telemundo 40, KVOA-TV/NBC, KOLD-TV/CBS, KUAT-TV/PBS, KGUN-TV/ABC and KMSB-TV/FOX.
News categories: Pearl TV, Clarence Hau, ATSC 3, Content Distribution, Digital TV, USA

Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
May 21, 2024 – Comcast has announced Xfinity StreamSaver, a streaming bundle of Apple TV+, Netflix and Peacock, offering entertainment from the best streaming apps at an unparalleled value.
News categories: Comcast, Dave Watson, Digital TV, Streaming, USA

Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories: Xperi, Jon Kirchner, Mike Laband, Advertising, Digital TV, In-Car, IPTV, Smart TV, TV OS, USA, Worldwide

Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories: BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX

Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories: Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide

20% of US internet households subscribe to a gaming service
May 14, 2024 – Parks Associates research finds that 89% of U.S. internet households subscribe to a streaming video service, with one in five households subscribing to a gaming service.
News categories: Parks Associates, Jennifer Kent, Digital TV, Gaming, Market Research, Streaming, USA

Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
May 14, 2024 – Speaking at a MoffettNathanson conference, Comcast's chief executive Brian Roberts said that Comcast is to launch a three-way streaming bundle comprising Peacock, Netflix and Apple TV+.
News categories: Comcast, Brian Roberts, Digital TV, Streaming, USA