Digital TV News: Atresmedia
Atresmedia monetizes international channels with ENENSYS ad insertion
Sep 4, 2023 – ENENSYS has announce that Atresmedia has selected Enensys AdsReach ad insertion for its Antena 3 Internacional and Atreseries Internacional channels, distributed over IP in North America.
News categories:
ENENSYS, Atresmedia, Didier Farcy, Miguel Santos, Advertising, Content Distribution, Digital TV, North America
Dataxis perspectives on advanced TV advertising in Europe
May 19, 2021 – With new capabilities brought onto TV screens by the deployment of IP based reception and digital OTT services, opportunities are flourishing for advanced advertising products bridging the gap between TV and digital.
News categories:
Dataxis, Advertising, Digital TV, Europe, Market Research
Cellnex Telecom selects Intertrust DRM for LOVEStv
Jan 12, 2021 – Intertrust has announced that Cellnex Telecom will use its ExpressPlay DRM cloud service to protect Cellnex' LOVEStv, an HbbTV platform combining over-the-air TV with OTT streaming for broadcasters in Spain.
News categories:
Intertrust, Cellnex, Ali Hodjat, Xavi Redón, Digital TV, DRM, HbbTV, Spain, Terrestrial
ATRESMEDIA and smartclip deepen HbbTV advertising partnership
May 28, 2020 – ATRESMEDIA and smartclip have expanded their strategic agreement to ATRESMEDIA’s Addressable TV portfolio. The biggest priority will be given to roll out full addressability of the traditional broadcast TV ad break.
News categories:
smartclip, ATRESMEDIA, Thomas Servatius, Arturo Larrainzar, Advertising, Digital TV, HbbTV, Spain
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