Digital TV News: PwC
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
India Entertainment & Media industry to grow at 9.48% CAGR to 2027
Jul 17, 2023 – India's Entertainment & Media industry is expected to reach INR 6,828,903Cr (US$82.745bn) by 2027 - an 8.6% CAGR. These figures come from PwC's Global Entertainment & Media Outlook 2023-2027.
News categories:
PwC, Manpreet Singh Ahuja, Werner Ballhaus, Advertising, Digital TV, Gaming, India, Market Research, Streaming
UK to continue as the leading entertainment and media market in Europe
Jun 27, 2023 – According to PwC's Global Entertainment & Media (E&M) Outlook 2023-2027, the UK is set to maintain its position as the leading E&M market in Europe over the next four years.
News categories:
PwC, Mary Shelton Rose, Dan Bunyan, Advertising, Digital TV, Market Research, Metaverse, Streaming, UK, Worldwide
Global entertainment and media industry to hit $2.8 trillion in 2027
Jun 27, 2023 – According to PwC, global entertainment & media (E&M) industry revenue rose 5.4% in 2022 to US$2.32 trillion – a sharp deceleration from the post-COVID 10.6% growth rate of 2021.
News categories:
PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Worldwide
GroupM launches Total TV Measurement for UK addressable TV
Jun 14, 2023 – GroupM has announced the launch of Total TV Measurement. Developed by Finecast, Total TV Measurement offers GroupM clients in the UK in-depth, data-driven measurement capabilities.
News categories:
Finecast, AudienceProject, Samantha Lister, Martyn Bentley, Advertising, Digital TV, UK
Quickplay integrates Vionlabs-powered media descriptors
Nov 2, 2022 – Quickplay and Vionlabs have announced a technology integration that uses AI-based analysis of video files to increase viewer engagement and satisfaction, as well as ad monetization by OTT providers.
News categories:
Vionlabs, Quickplay, Marcus Bergström, Naveen Narayanan, Advertising, Belgium, Big Data, Cable TV, Digital TV, Streaming, Worldwide
UK entertainment and media companies hold their nerve despite economic headwinds
Sep 27, 2022 – UK entertainment and media companies are holding their nerve despite the worsening economic outlook, and putting their trust in their digital investment strategies, according to a report from PwC.
News categories:
PwC, Dan Bunyan, Sam Tomlinson, Advertising, Digital TV, Market Research, UK
Global entertainment & media revenues surge to $2.3 trillion
Jun 20, 2022 – According to PwC, the global entertainment and media (E&M) industry surged ahead last year, strongly outpacing global economic growth. Following a pandemic-related 2.3% decline in 2020, E&M revenue rose a strong 10.4% in 2021.
News categories:
PwC, Werner Ballhaus, Advertising, Big Data, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide
Great Wall Motor selects ACCESS-powered IVI system from BEAN TECH
May 17, 2022 – ACCESS Europe has announced that BEAN TECH's in-vehicle infotainment system, powered by ACCESS Twine for Car, has been chosen by Great Wall Motor (GWM) in Europe to provide IVI in its GWM ORA and WEY models.
News categories:
ACCESS CO, BEAN TECH, Great Wall Motor, NetRange, Michi Uematsu, Content Distribution, Digital TV, Europe, In-Car, Middleware
Latest News
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands
- True Corporation has releases 1Q 2024 results
- FuboTV releases results for quarter ended March 31, 2024
- IDC forecasts slower growth for global telecoms market
- Chunghwa Telecom reports results for the first quarter of 2024
- Piracy on social media and messaging apps grows in Asia Pacific
- Anoki launches AI-powered experience on Google TV
- Swisscom TV connections down 11,000 in 1Q 2024
- Bell adds 14,174 net retail IPTV subscribers in 1Q 2024
- Aptoide sells stake in Faurecia Aptoide Automotive
- AppleTV+ fastest growing major SVOD service in Q1'24
- SafeShark finds connected devices not compliant with UK security law
- Zattoo deploys Bitmovin Player
- Altice USA residential video RGUs down 77,700 in 1Q 2024
- Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
- Liberty Global releases Q1 2024 results
- Comcast releases research on how viewers discover new TV content
- Samba TV uses GenAI to provide actionable context for video ads