Digital TV News: Anthony Katsur
IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories:
IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories:
IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide
Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories:
IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide
IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories:
IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide
IAB Tech Lab updates Connected TV ad format guidelines
Mar 31, 2022 – IAB Tech Lab has updated its ad format guidelines to include Digital Video and CTV formats. The update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today's world.
News categories:
IAB Tech Lab, Anthony Katsur, Nick Short, Advertising, Digital TV, Streaming, USA
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