USA (United States of America) Digital TV News

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

Gray Television rolls out advanced features with NEXTGEN TV
Apr 29, 2024 – Gray Television (NYSE: GTN) is using NEXTGEN TV at its NBC affiliate WAVE(TV) in Louisville, Kentucky to broadcast in HDR with immersive sound, and its FOX affiliate KVVU(TV) has launched as a NEXTGEN Virtual Broadband IP Channel in Las Vegas.
News categories: Gray Television, Pat LaPlatney, Sandy Breland, Rob Folliard, John O’Brien, ATSC 3, Content Distribution, Digital TV, USA

FCC restores net neutrality
Apr 25, 2024 – The FCC has voted to reclassify broadband as a Title II telecommunications service. ISPs will again be prohibited from blocking, throttling or engaging in paid prioritization of lawful content.
News categories: Federal Communications Commission, Broadband, Digital TV, Regulation, Streaming, USA

Five leading TV stations launch NextGen TV in Portland, Maine
Apr 25, 2024 – Five TV stations serving the Portland Maine market have begun broadcasting with NextGen TV. The launch includes WMTW (ABC), WGME-TV (CBS), WPFO (FOX), WMEA-TV (Maine Public) and WCBB (PBS).
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories: IAB, Advertising, Digital TV, Market Research, Streaming, USA

Netflix posts first quarter 2024 results and outlook
Apr 18, 2024 – Netflix (NASDAQ: NFLX) has posted its first quarter 2024 results and outlook. In the quarter the company added 9.33 million paid memberships to finish at 269.60 million globally.
News categories: Netflix, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Graham Media Group selects Bitmovin Playback
Apr 16, 2024 – Bitmovin has announced that Graham Media Group has selected Bitmovin Playback to enhance its viewer experience. The solution includes the Bitmovin Player and Bitmovin Analytics.
News categories: Bitmovin, Graham Media, Stefan Lederer, Kenny Elshoff, Michael Newman, Big Data, Digital TV, Media Player, QoE, Streaming, USA