Digital TV News: Paramount+

Ad tiering pays off as 36% of U.S. subscribers upgrade to avoid ads
Feb 20, 2024 – According to a report from Bango, the launch of ad-funded tiers has driven more than a third of U.S. subscribers (36%) to upgrade their services.
News categories: Bango, Paul Larbey, Advertising, Digital TV, Market Research, Streaming, USA

U.S. home entertainment spending up 16.8% in 2023
Feb 7, 2024 – According to DEG, overall U.S. consumer spending on digital and physical home entertainment formats in 2023 was $43 billion, a 16.8% increase from the almost $37 billion consumers spent in 2022.
News categories: Digital Entertainment Group, Digital TV, DVD, Market Research, Streaming, USA

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Barb releases Q4 2023 UK SVOD subscriptions data
Feb 7, 2024 – Barb has released data from its Establishment Survey showing that 18.8m UK homes (65.4%) had access to an SVOD service in Q4 2023, a decrease from 19.3m (67.3%) in Q3 2023.
News categories: Barb, Doug Whelpdale, Digital TV, Market Research, Streaming, UK

US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories: Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA

Prime Video ads to generate over $2bn in revenue in 2024
Jan 30, 2024 – Analysis from Omdia reveals that ad-supported Prime Video is set to generate more than $2bn in incremental revenue in 2024, its launch year, in addition to revenue already generated by ads during live sports.
News categories: Omdia, Matthew Bailey, Advertising, Digital TV, Market Research, Streaming, Worldwide

Apple previews entertainment experiences on Apple Vision Pro
Jan 16, 2024 – Apple has announced entertainment experiences for its Apple Vision Pro. Vision Pro enables users to watch new shows and films from streaming services including Apple TV+ and Disney+.
News categories: Apple, Disney, Greg Joswiak, Bob Iger, Digital TV, Metaverse, Streaming, Worldwide

Growth in global SVOD subscriptions to continue
Nov 27, 2023 – Digital TV Research expects global SVOD subscriptions to increase by 321 million between 2023 and 2029 to reach 1.79 billion. The US will add 30 million, Brazil 23 million and India 27 million.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Subscribers, Worldwide

Prime Video maintains top position in U.S. subscription video
Oct 31, 2023 – Parks Associates has released its updated list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023.
News categories: Parks Associates, Jennifer Kent, Digital TV, Market Research, Streaming, USA