Growth in global SVOD subscriptions to continue

SVOD subscriptions to grow by 321 million

Global SVOD subscriptions will increase by 321 million between 2023 and 2029 to reach 1.79 billion – showing continued growth. The US will add 30 million subscriptions, following by Brazil (up by 23 million) and India (27 million).

Six US-based platforms will have 946 million SVOD subscribers by 2029, up from 751 million in 2023. These platforms will collectively increase their subscriber bases by 196 million.

Netflix will remain the largest single platform, adding 44 million subscribers between 2023 and 2029 to take its total to 298 million. Disney+ will have more than 100 million subscribers fewer than Netflix, with significantly less investment and take-up in the Asia Pacific region. [These forecasts assume that Hotstar will continue as part of the Disney stable].

Simon Murray, Principal Analyst at Digital TV Research, said: “Platforms now measure their success through their profitability. This means that already-profitable Netflix will benefit more than its US-based competitors.”