Latin America to add 55 million SVOD subscriptions

Latin America to add 55m SVOD subscriptions

Latin America will have 165 million SVOD subscriptions by 2029; up from 110 million at end-2023. Brazil will provide 59 million SVOD subscriptions by 2029, with Mexico bringing in a further 43 million.

Seven US-based platforms (Netflix, Amazon Prime Video, Disney+, Star+, Paramount+, Apple TV+ and Max) will account for 83% of the region’s paying SVOD subscriptions by end-2029. Netflix will add 9 million subscribers between 2023 and 2029, with Disney+ up by 8 million, Max by 10 million and Paramount+ increasing by 6 million. Globoplay, only available in Brazil, will take another 8% of the total.

Simon Murray, Principal Analyst at Digital TV Research, said: “All of the major US platforms are very active in Latin America. Another dimension is added by local players such as Globo and Televisa [Vix].”