North American OTT revenues to hit $100 billion in 2029
Monday, March 4th, 2024![logo logo](https://www.digitaltvnews.net/wp-content/uploads/logos/digitaltvresearchcom.jpg)
North American OTT revenues to hit $100 billion in 2029
North American OTT TV episode and movie revenues will reach $100 billion in 2029; up from $81 billion in 2023. The US will contribute $16 billion from the $19 billion additional revenues, with Canada supplying the rest. US revenues will be $92 billion in 2029.
North American AVOD revenues will increase from $17 billion in 2023 to $25 billion in 2029. SVOD revenues will climb by $10 billion between 2023 and 2029 to $67 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Despite being the most mature OTT market by some distance, the US OTT sector continues to grow as cord-cutting show few signs of abating. The US is unique, given the poor state of the pay TV market and the wide OTT choice.”
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