Western Europe OTT revenues to be up 55% in 2029

Western Europe OTT revenues to climb by 55%

Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.

Simon Murray, Principal Analyst at Digital TV Research, said: “We expect that Netflix, Disney+, Max and Paramount+ together will generate AVOD revenues of $2.4 billion by 2029 – with a further $16.2 billion from SVOD.”