Digital TV News: Matt McDonald
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
Elemental powers Sky Go and NOW TV
Jul 15, 2015 – Elemental Technologies has announced that Sky, the UK's largest pay TV provider, is leveraging Elemental to process and deliver its over-the-top (OTT) TV service NOW TV and mobile TV service, Sky Go.
News categories:
Elemental Technologies, Sky, John Nemeth, Matt McDonald, Content Distribution, Streaming, UK
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