Digital TV News: iSpot.tv
Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories:
Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA
Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories:
Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA
Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories:
iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA
iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories:
iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide
Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories:
iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA
iSpot acquires 605 to expand TV measurement market share
Sep 13, 2023 – iSpot.tv has announced the acquisition of 605, adding set-top box data from 16.6 million homes to its smart TV data footprint, bolstering its measurement solutions for video and TV advertising.
News categories:
iSpot, 605, Sean Muller, Kristin Dolan, Advertising, Big Data, Digital TV, MandA, Set Top Box, Smart TV, USA
Independent Streaming Alliance (ISA) announces formation
Jun 12, 2023 – The Independent Streaming Alliance (ISA) has announced its formation. The ISA is a streaming industry forum set up to engage and work collaboratively with consumers, platforms and media.
News categories:
Independent Streaming Alliance, Philippe Guelton, Damian Pelliccione, Cameron Saless, Evan Bregman, Digital TV, Streaming, USA
Fubo enhances CTV ad measurement with iSpot.tv
May 10, 2023 – FuboTV (NYSE: FUBO) has partnered with iSpot.tv to bolster CTV measurement across its video ad inventory, including data on the number of impressions delivered to households not reached by linear TV.
News categories:
iSpot.tv, FuboTV, Dan Loewenberg, David Gandler, Advertising, Digital TV, Streaming, USA
Crackle Plus extends measurement relationship with iSpot.tv
Jul 6, 2022 – Crackle Plus (Nasdaq: CSSE) has renewed its relationship with iSpot.tv. iSpot.tv will continue to provide its Unified Measurement to the brands working with Crackle Plus to quantify the incremental reach delivered over linear.
News categories:
Crackle, iSpot.tv, Darren Olive, Stu Schwartzapfel, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil
- Yahoo combines Connected TV and Linear viewership data
- TV by OpenX rolls out internationally alongside US enhancements
- Xumo releases 2024 FAST Market Update report
- Barb releases Q1 2024 SVOD data from its Establishment Survey
- WSTS adjusts Spring 2024 semiconductor forecast upwards
- ITV teams up with Friend MTS in battle against piracy
- Belgium's BASE adds broadband and TV to mobile offer
- Seedtag acquires Beachfront
- Astro selects Amagi and AWS to transition playout to the Cloud
- MyRepublic deploys Android TV set-top boxes from ZTE
- MediaTek to debut Pentonic 800 SoC at Computex 2024
- Zegona completes acquisition of Vodafone Spain
- Substantial decrease in Pay TV device sales at Aferian in 2023
- Prime Video has lowest churn rate in North America at 8%