Crackle Plus extends measurement relationship with iSpot.tvWednesday, July 6th, 2022
Crackle Plus Extends Relationship with iSpot.tv to Measure Programmatic and CTV Reach Efficiency
NEW YORK — Crackle Plus, a Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE) company and one of the largest operators of advertising-supported video-on-demand (AVOD) streaming services, announced today that it has renewed its relationship with iSpot.tv through 2023. This is the third consecutive year the real-time cross-platform TV measurement company and premier ad-supported streaming service have been in business together.
Helping advertisers better measure the unique reach of Crackle Plus’ footprint across the CTV landscape, iSpot.tv will continue to provide its Unified Measurement solution to the premium brands working with Crackle Plus to quantify the incremental reach delivered over linear investments. This year, the streaming service will use iSpot’s ability to measure segments to quantify the targeted reach and frequency for Crackle Plus campaigns. The measurement company will also provide support for select programmatic direct campaigns.
“Crackle Plus is thrilled to extend its relationship with iSpot.tv, by offering our growing roster of brand marketers direct viewership data to reinforce the value of premium content. In-market campaigns resulted in driving not only incremental but efficient reach across the increasingly fragmented video landscape,” said Darren Olive, executive vice president national advertising sales and strategy for Crackle Plus. “We look forward to our continued collaboration with iSpot.tv to identify new strategies for optimizing campaigns targeted towards specific audiences.”
“Crackle was among the first streaming publishers in the market to integrate cross-platform ad verification as a tool for demonstrating the unique value and audience it can deliver, something that also helps brands feel confident in their investments,” said Stu Schwartzapfel, senior vice president of Media Partnerships at iSpot. The measurement company currently has integrations with over 300 streaming publishers, 500 brands, ad delivery platforms and 95% of TV networks in North America. The company’s unified measurement platform was recently chosen to power measurement on the TradeDesk, is providing alternative currency initiatives for NBCUniversal, and is conducting currency pilots with major media companies.
Crackle Plus’ recent releases include the exclusive scripted series Les Norton, which stars Alexander Bertram and Rebel Wilson, Inside the Black Box, hosted by Joe Morton, the hit thriller series In the Vault, popular sketch comedy series Funny Girls and the award-winning BBC series Sherlock, starring Benedict Cumberbatch and Martin Freeman. They also recently announced season three of the award-winning series Going From Broke.
The Crackle Plus streaming services are currently distributed through 85 touch points in the U.S. on platforms including Amazon FireTV, RokuTV, Apple TV, Smart TVs (Samsung, LG, Vizio), gaming consoles (PS4 and Xbox One), Plex, iOS and Android mobile devices and on desktops at Crackle.com, with previously announced plans to expand to over 110 touch points. Crackle is also available in approximately 500,000 hotel rooms in the Marriott Bonvoy chain.