Digital TV News: Byron Allen
Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories:
BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX
Allen Media adds VideoAmp currency for 2023-24 Upfront season
Apr 26, 2023 – Allen Media Group (AMG) has announced that VideoAmp will be offered as a new currency in the 2023-24 Upfront season, beginning with The Weather Channel television network.
News categories:
VideoAmp, Allen Media Group, Michael Parkes, Byron Allen, Advertising, Big Data, Digital TV, USA
Allen Media selects Cadent to expand TV inventory addressability
Apr 18, 2023 – Allen Media Group (AMG) has selected Cadent to provide audience targeting and measurement to enhance addressable inventory and boost campaign performance for AMG advertisers.
News categories:
Cadent, Allen Media, Nick Troiano, Byron Allen, Advertising, Big Data, Digital TV, USA
Allen Media Group plans DTC streaming strategy with Quickplay
Sep 8, 2022 – Allen Media Group and Quickplay have announced an agreement that paves the way for Allen Media Group's direct-to-consumer (DTC) streaming products, built using Quickplay's platform running on Google Cloud.
News categories:
Quickplay, Allen Media, Paul Pastor, Byron Allen, Content Distribution, Digital TV, IBC2023, Streaming, USA, Worldwide
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