Digital TV News: Comscore
Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories:
Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX
U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories:
U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA
US Joint Industry Committee certifies Comscore as National Currency
Apr 3, 2024 – Comscore (Nasdaq: SCOR) has announced that the U.S. Joint Industry Committee (JIC) has granted it National Currency Certification as a transactable cross-platform solution.
News categories:
Comscore, U.S. Joint Industry Committee, Jon Carpenter, Advertising, Big Data, Digital TV, USA
Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories:
Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming
Comscore and TEGNA sign local audience measurement agreement
Mar 1, 2024 – Comscore (NASDAQ: SCOR) and TEGNA (NYSE: TGNA) have reached an agreement under which Comscore will provide measurement metrics across TEGNA's local TV, major affiliate, and digital businesses.
News categories:
Comscore, TEGNA, Jon Carpenter, Lynn Beall, Advertising, Big Data, Digital TV, USA
Comscore adds Local TV to campaign ratings platform
Feb 22, 2024 – Comscore (NASDAQ: SCOR) has unveiled an update to its Comscore Campaign Ratings (CCR). CCR will, for the first time, integrate national and local linear TV, digital, streaming, and social channels.
News categories:
Comscore, The Trade Desk, Steve Bagdasarian, Ben Sylvan, Advertising, Big Data, Digital TV, USA
Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories:
Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide
Comscore and Nexstar agree audience measurement deal
Jan 23, 2024 – Comscore (NASDAQ: SCOR) has reached an agreement with Nexstar (NASDAQ: NXST) to provide audience measurement metrics across Nexstar's local TV, broadcast, network and digital businesses.
News categories:
Comscore, Nexstar, Jon Carpenter, Michael Biard, Advertising, Big Data, Digital TV, USA
Proximic releases findings from 2024 State of Programmatic report
Jan 16, 2024 – Proximic (NASDAQ: SCOR) has released a report examining how evolving technologies, consumer habits, data privacy and browser regulations are impacting the programmatic advertising landscape.
News categories:
Proximic, Rachel Gantz, Advertising, Digital TV, Market Research, USA
Latest News
- CANAL+ launches TV+ streaming service
- Mangomolo powers SABC+ video platform expansion
- Accedo supports extension of ITVX to Sony PlayStation
- Telenet launches compact and eco-friendly TV box in Belgium
- A1 Group offers white-label OTT streaming in the Cloud with UniqCast
- Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
- Grass Valley powers Arabsat cloud-playout services
- Nilesat chooses PlayBox Neo for service expansion
- Xperi debuts TiVo One cross-screen ad platform
- Global TV shipments declined 4% YoY in Q1 2024
- Allen Media Group offers in-stream 'Frame' ads with BrightLine
- beIN MEDIA to launch targeted TV advertising with Synamedia
- Deutsche Telekom TV subscribers up 101,000 in 1Q 2024
- Pluto TV FAST platform draws movie enthusiasts in droves
- TikTok tests allowing users to upload 60-minute videos
- DAZN launches 10 free channels globally with Amagi
- Barb issues tender seeking TV viewing data sources
- Google makes it easier to bring apps to cars
- Netflix to launch in-house ad technology platform
- Pixalate releases April 2024 top grossing CTV apps report