Pixalate releases April 2024 top grossing CTV apps report

Pixalate’s April 2024 Top Grossing Connected TV (CTV) Apps Based on Global Open Programmatic Ad Revenue: Hulu, Vix Among Top Grossing Apps

LONDON — Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.

The reports reveal the estimated top grossing CTV apps in open programmatic advertising revenue segmented by regions including, North America, Asia-Pacific (APAC), Europe, the Middle East and Africa (EMEA), and Latin America (LATAM) across popular CTV platforms.

In April 2024, Pixalate’s data science team analyzed over 6,000 CTV apps (including delisted apps) and nearly 2.8 billion open programmatic advertising impressions to compile the research in this series.

Key Findings: April Top Grossing CTV App Store Apps

• North America: Hulu led in ad revenue across Roku, Amazon Fire TV, Apple TV, and Samsung Smart TVs, generating an estimated $158 million in ad revenue through open programmatic advertising
• Latin America (LATAM): Vix took the top spot on Roku and Samsung Smart TV, bringing in an estimated $2 million in ad revenue through open programmatic advertising
• Asia Pacific (APAC): YuppTV led on Samsung TVs with an estimated $45k in open programmatic ad revenue
• Europe, Middle East, and Africa (EMEA): A Seattle Church app emerged as the top earner on Roku, generating an estimated $26k in ad revenue through open programmatic advertising

Disclaimer

The content of this press release, and the Top Grossing CTV Apps (the “Reports”), reflect Pixalate’s opinions with respect to factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means that they are neither facts nor guarantees. Pixalate is sharing this data not to impugn the standing or reputation of any entity, person or app, but, instead, to report findings and trends pertaining to programmatic advertising activity across CTV in the time period studied.