Digital TV News: Tamer Hassan
Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories:
Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking
HUMAN discovers and disrupts CTV ad fraud botnet
Apr 21, 2021 – HUMAN has discovered a CTV ad fraud botnet consisting of nearly a million infected mobile Android devices pretending to be millions of people watching ads on smart TVs and other devices.
News categories:
HUMAN, Tamer Hassan, Michael McNally, Per Bjorke, Willard Simmons, Advertising, Android TV, Content Protection, Digital TV, Smart TV, Streaming, Worldwide
Latest News
- Ease Live powers football companion app from ServusTV
- EBU sets out strategic asks on generative AI and media
- Europeans now spend almost €700 on subscriptions every year
- CTV advertising in Europe up 23.5% in 2023
- Fox to introduce dynamic ad insertion for College Football with FreeWheel
- DTS report finds US in-vehicle video and gaming growing rapidly
- Orange Polska deploys Viaccess-Orca Secure Video Player
- Stream7 scales live event broadcasting with MainStreaming
- Capitol Broadcasting selects Triveni Digital to simplify NEXTGEN TV ops
- Max arrives in France and Poland
- Ease Live and Bedrock create M6+ Live Sport Experience
- Scripps partners with The Trade Desk
- Televisa completes acquisition of AT&T's stake in Sky México
- mediasmart partners with TCL on connected TV advertising
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil