Digital TV News: 605
iSpot acquires 605 to expand TV measurement market share
Sep 13, 2023 – iSpot.tv has announced the acquisition of 605, adding set-top box data from 16.6 million homes to its smart TV data footprint, bolstering its measurement solutions for video and TV advertising.
News categories:
iSpot, 605, Sean Muller, Kristin Dolan, Advertising, Big Data, Digital TV, MandA, Set Top Box, Smart TV, USA
Warner Bros. Discovery adds more measurement & attribution partners
May 11, 2023 – Warner Bros. Discovery U.S Ad Sales has announced partnerships with 605, ABCS Insights, DISQO, EDO, LoopMe and Pilotly to further demonstrate ad campaign effectiveness across its platforms.
News categories:
Warner Bros. Discovery, Andrea Zapata, Advertising, Big Data, Digital TV, USA
605 extends agreement to use VIZIO ACR data
May 18, 2022 – 605 has renewed its agreement with VIZIO (NYSE: VZIO) for automatic content recognition (ACR) data from VIZIO's Inscape data division. The extended partnership will support 605’s measurement, attribution, and reporting capabilities.
News categories:
605, VIZIO, Kristin Dolan, Ken Norcross, Advertising, Big Data, Digital TV, Smart TV, USA
OpenAP launches TV cross-platform measurement framework powered by OpenID
Dec 9, 2021 – OpenAP has announced the launch of XPm, a cross-platform measurement framework. XPm is the collective TV publisher response to the ANA's call to evolve to a cross-screen media measurement framework for marketers.
News categories:
OpenAP, VAB, GroupM, ANA, David Levy, Sean Cunningham, Matt Sweeney, Bill Tucker, Advertising, Big Data, Digital TV, USA
605 provides attribution for Canoe addressable campaigns with AMC
Jul 7, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories:
605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA
605 expands viewership data agreement with Charter
Jun 2, 2021 – 605 and Charter Communications (NASDAQ: CHTR) have agreed to extend their viewership data licensing agreement to 2031. Charter will purchase a wider portfolio of 605 products and services on an annual basis.
News categories:
605, Charter Communications, Kristin Dolan, Tom Montemagno, Advertising, Big Data, Cable TV, Digital TV, USA
Samba TV expands addressable TV footprint with 605
Mar 31, 2021 – Samba TV has announced that 605 is providing it with exclusive addressable access to a subset of its TV viewership dataset as part of Samba TV's plan to broaden the reach and representation of its dataset.
News categories:
Samba TV, 605, Ashwin Navi, Kristin Dolan, Advertising, Big Data, Digital TV, USA
605 signs measurement and analytics deal with Walmart
Sep 24, 2020 – 605 has signed an agreement with Walmart (NYSE: WMT) to provide TV advertising insights via its 605 PLATF0RM. The two will work together to enhance Walmart’s TV planning and analytic capabilities.
News categories:
605, Walmart, Kristin Dolan, Tom Tang, Advertising, Big Data, Digital TV, USA
605 makes strategic investment in AdScribe
Apr 21, 2020 – 605 has announced that it has made a strategic investment in AdScribe. 605 and AdScribe partnered to develop 605 PLATF0RM, a self-service, web-based application that reports TV viewership of programming and advertising by advanced, custom-defined audiences.
News categories:
AdScribe, 605, Donal O'Connor, Kristin Dolan, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide
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