Digital TV News: Roku

Pluto TV FAST platform draws movie enthusiasts in droves
May 16, 2024 – Research from Omdia and PlumResearch reveals that 43% of all viewing on Pluto TV is attributed to its FAST movie channels, underscoring the platform's dominance in the streaming landscape.
News categories: Omdia, PlumResearch, Maria Rua Aguete, Digital TV, Europe, Latin America, Market Research, North America, Streaming

Pixalate releases April 2024 top grossing CTV apps report
May 15, 2024 – Pixalate has released its April 2024 Global Top Grossing Connected TV Apps Benchmark Reports for Roku, Amazon Fire TV, Apple TV, and Samsung Smart TV.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories: Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Pixalate releases Q1 2024 CTV ad supply chain report
May 8, 2024 – Pixalate has released its Q1 2024 Global Connected TV (CTV) Ad Supply Chain Trends Report. Pixalate has also released North America, APAC, EMEA, and LATAM versions of the report.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, Worldwide

Zattoo deploys Bitmovin Player
May 2, 2024 – Bitmovin has announces that Zattoo has deployed the Bitmovin Player for Web to elevate its audience's viewing experience by delivering high-quality video streams to the broadest range of devices.
News categories: Bitmovin, Zattoo, Stefan Lederer, Stefan Kaiser, Digital TV, Europe, Media Player, Streaming

Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories: Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX

Roku and The Trade Desk announce data-driven streaming partnership
Apr 30, 2024 – Roku (NASDAQ: ROKU) plans to enable advertisers using The Trade Desk (NASDAQ: TTD) to leverage Roku Media and audience and behavioral data to better understand and optimize their TV streaming campaigns.
News categories: Roku, The Trade Desk, Jay Askinasi, Jed Dederick, Advertising, Big Data, Digital TV, Streaming, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

Amagi report shows rise of a diverse global FAST marketplace
Apr 30, 2024 – Amagi has announced that the 11th edition of the Amagi Global FAST Report continues to show double-digit growth for the global FAST industry over the last year.
News categories: Amagi, CRG Global, Srinivasan KA, Gavin Bridge, Digital TV, Market Research, Streaming, Worldwide