Digital TV News: iSpot
Fubo unveils new CTV ad offerings at 2024 IAB NewFronts
May 1, 2024 – FuboTV (NYSE: FUBO) announced during IAB NewFronts a suite of four new CTV ad units, expanding the volume and variety of the company's ad offerings.
News categories:
Fubo, Dina Roman, Advertising, Digital TV, NewFronts, Streaming, USA
Roku unveils screensaver ad integrations, ad partnerships and fresh content
Apr 30, 2024 – At its annual IAB NewFront presentation in New York City, Roku (Nasdaq: ROKU) debuted new video experiences, ad solutions and content partnerships.
News categories:
Roku, Charlie Collier, David Eilenberg, Advertising, Digital TV, NewFronts, Set Top Box, Smart TV, Streaming, TV OS, USA, UX
Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories:
Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA
U.S. Joint Industry Committee certifies Comscore and VideoAmp
Apr 3, 2024 – The U.S. Joint Industry Committee (JIC) has announced that Comscore and VideoAmp have been certified for transactability as national currencies.
News categories:
U.S. Joint Industry Committee, VideoAmp, Comscore, Travis Scoles, Advertising, Big Data, Digital TV, USA
Moonbug selects iSpot to measure viewership on CTV apps
Mar 28, 2024 – Moonbug has selected iSpot’s cross-platform TV measurement solution to measure viewership across its owned and operated CTV apps without compromising data security for minors.
News categories:
iSpot, Moonbug, Stuart Schwartzapfel, Emma Witkowski, Advertising, Apps, Big Data, Digital TV, Streaming, USA
iSpot.tv launches dedicated system for tracking CTV ad consumption
Jan 9, 2024 – iSpot.tv has announced the launch of a dedicated streaming measurement offering and suite of metrics that enable advertisers and publishers to track audience consumption of CTV advertising.
News categories:
iSpot.tv, Sean Muller, Advertising, CES2024, Digital TV, Streaming, Worldwide
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
ISA members reach nearly 15% of U.S. TV households
Oct 11, 2023 – The Independent Streaming Alliance (ISA) has shared the results of a study conducted with iSpot TV that shows that its members have an aggregate reach of nearly 18 million U.S. TV households.
News categories:
Independent Streaming Alliance, iSpot, Stuart Schwartzapfel, Cameron Saless, Digital TV, Market Research, Streaming, USA
Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories:
iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA
Latest News
- Ofcom reviews future of DTT in the UK
- GTPL offers cable TV directly on Samsung TVs using TVKey
- Warner Bros. Discovery adds 2 million DTC subscribers in 1Q 2024
- Telefónica pay TV accesses down 45,000 in 1Q 2024
- Hubbl integrates global streaming apps with Amdocs
- Simply.TV provides metadata to Drei TV Austria
- Paramount selects Vubiquity to provide managed services for MTV Japan
- Japanese brand to launch TVs 'Powered by TiVo'
- Disney and WBD announce Disney+, Hulu, Max bundle
- VIZIO reports Q1 2024 financial results
- Pixalate releases Q1 2024 CTV ad supply chain report
- EchoStar pay TV subscribers down 348,000 in 1Q 2024
- ACCESS and Neusoft offer integrated in-vehicle solution
- Livepeer Studio cuts the cost of live streaming & transcoding
- More subscribers choose streaming with ads in Sweden
- Five more San Antonio TV stations launch NEXTGEN TV
- Liberty Latin America organic Video RGUs up 2,000 in 1Q 2024
- Red Bee, WWTV provide schedule services to World Poker Tour
- 3 million SVOD subscriptions shared in the Nordics
- NBCUniversal and Instacart open up audience-based advertising for CPG brands