Digital TV News: Magnite
Magnite integrated into FreeWheel’s TV platform
Aug 3, 2023 – Magnite (NASDAQ: MGNI) has integrated with FreeWheel to enhance the ability of FreeWheel users to see multiple sources of demand in one platform, across both programmatic and direct transactions.
News categories:
Magnite, FreeWheel, Sean Buckley, Soo Jin Oh, Jill Steinhauser, Advertising, Digital TV, Worldwide
Pixalate releases Q2 2023 SSP rankings for Connected TV
Aug 2, 2023 – Pixalate has released its Q2 2023 SSP rankings for Connected TV, featuring the top SSPs by open programmatic advertising market share for apps on the Samsung, Roku and Fire TV app stores in June 2023.
News categories:
Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, North America, Smart TV, Streaming
Telly’s free 55” 4K dual-screen TVs begin shipping
Jul 13, 2023 – Telly has begun shipping its 55" 4K dual-screen TV sets to consumers, and has announced product, data, and ad partnerships with Harman Kardon, LiveOne, Magnite, Microsoft, Nielsen, and Spotify.
News categories:
Telly, Ilya Pozin, Bob Ivins, Michael Barrett, Advertising, Digital TV, Smart TV, USA
Adoption of streaming in Japan driven by ad-supported content
Jul 11, 2023 – Magnite (NASDAQ:MGNI) has unveiled research showing that in Japan adoption of streaming services is driven by the popularity of ad-supported content, with 71% of TV viewers watching such services.
News categories:
Magnite, Ken Harada, Advertising, Digital TV, Japan, Market Research, Streaming
Foxtel Media selects Magnite as programmatic ad partner for BINGE
Jul 5, 2023 – Magnite (Nasdaq:MGNI) has been chosen by Foxtel Media to enable programmatic advertising on BINGE's ad-supported tier, providing access to ad inventory on CTV and OTT platforms.
News categories:
Magnite, Foxtel Media, Juliette Stead, Chris Oxley, Advertising, Australia, Digital TV, Streaming
Uplift in ad effectiveness on premium OTT versus mass streaming services
Jun 21, 2023 – AVIA has released research showing that both product recall and brand recall were significantly higher for the same ads when shown in a premium OTT environment over a mass environment.
News categories:
Asia Video Industry Association, Milieu Insight, Louis Boswell, Advertising, Digital TV, Market Research, Streaming, Worldwide
Magnite announces broad support for direct-buy ad platform
Jun 20, 2023 – Magnite (NASDAQ:MGNI) has announced wide adoption of ClearLine, its ad server-agnostic solution that provides agencies with direct access to video inventory on its platforms.
News categories:
Magnite, Sean Buckley, Jim Keller, Matt Jamison, Dan Callahan, Tom Grant, Alexander Stone, Advertising, Digital TV, USA, Worldwide
Magnite introduces omnichannel audience, data and identity suite
Jun 15, 2023 – Magnite has introduced Magnite Access, a suite of omnichannel audience products that make it easier for display, online video, and streaming media owners to maximize the value of their data assets.
News categories:
Magnite, Adam Soroca, Martin Wexler, Serge Matta, Advertising, Digital TV, Streaming, Worldwide
DISH brings its linear TV to the digital ad marketplace
May 31, 2023 – DISH Media has launched DISH Connected, a solution that allows DISH TV's live linear inventory to be programmatically executed, delivering real-time, targeted ads to DISH set-top boxes.
News categories:
DISH Media, Kevin Arrix, Matt McLeggon, Verna De Jesus, Advertising, Digital TV, Set Top Box, USA
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