Pixalate releases Q2 2023 SSP rankings for Connected TV

Pixalate’s Q2 2023 CTV Sell-Side Platform (SSP) Market Share Report: Magnite Leads in North America on Roku, Amazon Fire TV, and Samsung Smart TV

LONDON — Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2023 Supply-Side Platform (SSP) Global Market Share Rankings for Connected TV (CTV). The rankings feature the top SSPs by open programmatic advertising market share for apps across the Roku and Amazon Fire TV app stores in June 2023. New to the report is the Samsung Smart TV Report, which introduces the top sellers on Samsung Smart TV apps for the first time.

Pixalate rankings include each seller’s estimated market share across the world, including breakdowns by region (North America, EMEA, APAC, LATAM) for CTV platforms. Programmatic advertising buyers may benefit from working with sellers with high market share who can deliver efficiency and increase the likelihood of finding their target audience.

Top CTV SSPs by Market Share: Q2 2023

Here are the leading SSPs for CTV across Samsung Smart TV, Roku, and Amazon Fire TV apps based on estimated market share in June 2023, according to Pixalate:

Samsung, North America

The new report includes the following sellers in the top 3:

• Magnite – 48%
• Unruly – 10%
• Xandr Monetize – 8%

Roku, North America

In the North American market, the top had a few shuffles with Adtelligent and Speroll breaking into the top 10.

• Magnite – 38%
• FreeWheel – 16%
• Unruly – 6%

Amazon Fire TV, North America

The ratings for Amazon Fire TV in North America remained mostly stable with a few shuffles within the top 10, including BeachFront as a new entrant.

• Magnite – 49%
• FreeWheel – 11%
• Xandr Monetize – 8%