Digital TV News: Kantar
AppleTV+ fastest growing major SVOD service in Q1'24
May 2, 2024 – According to Kantar’s latest Entertainment on Demand (EoD) analysis, AppleTV+ was the fastest growing major subscription video on-demand (SVoD) service in Q1’24, in terms of its % subscriber growth.
News categories:
Kantar, Digital TV, Market Research, Streaming, Worldwide
Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories:
Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming
Teads expands exclusive CTV native ads partnership with LG Ad Solutions
Mar 14, 2024 – Teads has expanded its exclusive CTV native advertising inventory deal with LG Ad Solutions to include Germany, Austria, Switzerland, Australia, New Zealand, and 10 Asia Pacific countries.
News categories:
Teads, LG Ad Solutions, Bertrand Quesada, Serge Matta, Thibaud Rivals, Advertising, Asia, Digital TV, Europe, Smart TV, Streaming
Teads partners with VIDAA on Hisense CTV native display ads
Feb 5, 2024 – Teads has announced an exclusive international partnership with VIDAA USA to extend advertiser reach with CTV native display inventory on its smart TV OS.
News categories:
Teads, VIDAA, Jeremy Arditi, Guy Edri, Amanda Erlbacher, Advertising, Digital TV, Smart TV, TV OS, USA, Worldwide
US streaming services must focus on value to retain subscribers
Jan 25, 2024 – Kantar has released figures showing that 95% of American households now have at least one streaming subscription, indicating near total market saturation in the country.
News categories:
Kantar, Hannah Avery, Digital TV, Market Research, Streaming, USA
Foxtel selects Kantar for STB return path audience measurement
Oct 26, 2023 – Foxtel Media has selected Kantar to deliver a new audience measurement service, ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
News categories:
Foxtel Media, Kantar, Mark Frain, Keld Nielsen, Advertising, Australia, Digital TV, Set Top Box
Disney+ expands ad automation and measurement capabilities
Oct 27, 2023 – Disney+ has announced that advanced audience targeting; additional programmatic marketplaces; expanded ad formats and enriched measurement are all now available to advertisers using the service.
News categories:
Disney, Disney+, Rita Ferro, Advertising, Digital TV, Streaming, Worldwide
Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories:
Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK
Kantar to continue as TV measurement provider for Romania
Oct 5, 2023 – Kantar Media has signed an agreement with ARMA for the continued provision of broadcast TV ratings for Romania. The contract will run until the end of 2027.
News categories:
Kantar, ARMA, Mesut Sakal, Lucia Antal, Advertising, Big Data, Digital TV, Romania
Latest News
- CANAL+ launches TV+ streaming service
- Mangomolo powers SABC+ video platform expansion
- Accedo supports extension of ITVX to Sony PlayStation
- Telenet launches compact and eco-friendly TV box in Belgium
- A1 Group offers white-label OTT streaming in the Cloud with UniqCast
- Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
- Grass Valley powers Arabsat cloud-playout services
- Nilesat chooses PlayBox Neo for service expansion
- Xperi debuts TiVo One cross-screen ad platform
- Global TV shipments declined 4% YoY in Q1 2024
- Allen Media Group offers in-stream 'Frame' ads with BrightLine
- beIN MEDIA to launch targeted TV advertising with Synamedia
- Deutsche Telekom TV subscribers up 101,000 in 1Q 2024
- Pluto TV FAST platform draws movie enthusiasts in droves
- TikTok tests allowing users to upload 60-minute videos
- DAZN launches 10 free channels globally with Amagi
- Barb issues tender seeking TV viewing data sources
- Google makes it easier to bring apps to cars
- Netflix to launch in-house ad technology platform
- Pixalate releases April 2024 top grossing CTV apps report