Market Research (Reports, Surveys, Forecasts, Subscribers, …) News
AA/WARC reports UK 2023 ad spend at £36.6bn
Apr 25, 2024 – The latest AA/WARC dataset expects the UK advertising market to grow 5.8% to reach nearly £39bn in 2024. Broadcast media, most notably TV (+2.6%) and radio (+2.3%) are expected to return to growth.
News categories:
WARC, Advertising Association, James McDonald, Stephen Woodford, Advertising, Digital TV, Market Research, UK
U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories:
IAB, Advertising, Digital TV, Market Research, Streaming, USA
Japan's pay TV segment to see steady decline in subscriptions
Apr 24, 2024 – According to GlobalData, Japan's pay TV segment will see a steady decline in subscriptions, due to subscriber losses in the cable TV and DTH segments owing to growing adoption of OTT alternatives.
News categories:
GlobalData, Sarwat Zeeshan, Broadband, Cable TV, Digital TV, Japan, Market Research, Mobile, Satellite
HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories:
Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming
Netflix posts first quarter 2024 results and outlook
Apr 18, 2024 – Netflix (NASDAQ: NFLX) has posted its first quarter 2024 results and outlook. In the quarter the company added 9.33 million paid memberships to finish at 269.60 million globally.
News categories:
Netflix, Digital TV, Results, Streaming, Subscribers, USA, Worldwide
Vantiva has shipped 22 million Android TV set-top boxes
Apr 16, 2024 – Vantiva (Paris: VANTI) has announced that it has sold 22 million Android TV set-top boxes to date. The company had a 25% market share as of the end of 2023 according to the latest Omdia STB report.
News categories:
Vantiva, Google, Leopold Diouf, Shalini Govil-Pai, Android TV, Digital TV, Market Research, Set Top Box, Worldwide
CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories:
IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA
U.S. households report consuming 43.5 hours of video per week
Apr 15, 2024 – According to Parks Associates, U.S internet households now consume 43.5 hours of video per week on average across all viewing devices, an increase of more than six hours from 37.2 hours in 2020.
News categories:
Parks Associates, Sarah Lee, Digital TV, Market Research, NABShow, TV Services, USA
Password sharing crackdowns impacting SVOD churn
Apr 10, 2024 – A new report from Horowitz Research sheds light on how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services (SVODs).
News categories:
Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA
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