Digital TV News: Netflix

Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories: Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide

Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
May 14, 2024 – Speaking at a MoffettNathanson conference, Comcast's chief executive Brian Roberts said that Comcast is to launch a three-way streaming bundle comprising Peacock, Netflix and Apple TV+.
News categories: Comcast, Brian Roberts, Digital TV, Streaming, USA

Nielsen launches The Media Distributor Gauge
May 14, 2024 – Nielsen has launched The Media Distributor Gauge, a cross-platform view of total TV consumption across broadcast, cable and streaming, aggregated and ranked by media company.
News categories: Nielsen, Karthik Rao, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

More subscribers choose streaming with ads in Sweden
May 7, 2024 – According to Mediavision, during the first quarter of 2024, 60,000 more households subscribed to an HVOD (subscription+ads) service, bringing the total to over 250,000 households in Sweden.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Netflix posts first quarter 2024 results and outlook
Apr 18, 2024 – Netflix (NASDAQ: NFLX) has posted its first quarter 2024 results and outlook. In the quarter the company added 9.33 million paid memberships to finish at 269.60 million globally.
News categories: Netflix, Digital TV, Results, Streaming, Subscribers, USA, Worldwide

Vantiva has shipped 22 million Android TV set-top boxes
Apr 16, 2024 – Vantiva (Paris: VANTI) has announced that it has sold 22 million Android TV set-top boxes to date. The company had a 25% market share as of the end of 2023 according to the latest Omdia STB report.
News categories: Vantiva, Google, Leopold Diouf, Shalini Govil-Pai, Android TV, Digital TV, Market Research, Set Top Box, Worldwide

Nielsen releases March 2024 The Gauge report
Apr 16, 2024 – Nielsen has released its The Gauge report for March 2024. While usage fell to some extent across each of the primary viewing categories, cable viewing from February to March drove a 0.7-point bump in share, resulting in 28.3% of TV for cable.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

A1 Group brings Netflix to six more group countries
Apr 12, 2024 – A1 Group has announced that, following the launch of Netflix at A1 North Macedonia, Netflix is now available in Austria, North Macedonia, Bulgaria, Serbia, Croatia and Slovenia.
News categories: A1 Group, Netflix, Alejandro Plater, Apps, Austria, Bulgaria, Croatia, Digital TV, IPTV, Macedonia, Serbia, Set Top Box, Slovenia

Password sharing crackdowns impacting SVOD churn
Apr 10, 2024 – A new report from Horowitz Research sheds light on how recent crackdowns on password sharing are impacting consumer behavior when it comes to subscription streaming services (SVODs).
News categories: Horowitz Research, Adriana Waterston, Digital TV, Market Research, Streaming, USA