ATEME integrates Advanced HDR by Technicolor

Wednesday, May 15th, 2024 
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Advanced HDR by Technicolor® is Fully Integrated into ATEME’s TITAN Offerings

PARIS, France — ATEME has integrated Advanced HDR by Technicolor® — a suite of high dynamic range production, distribution, and display solutions — into its TITAN offerings.

TITAN is ATEME’s high-performance video compression solution designed for broadcasters, content owners, and service providers to deliver high-quality video content efficiently across various platforms and screens.

Advanced HDR by Technicolor is a collaboration between Philips, InterDigital and Technicolor. According to Valerie Allie, Senior Director of the Video Solutions Group at InterDigital, Advanced HDR by Technicolor’s integration into ATEME’s Titan offers several advantages.

“Integrating Advanced HDR by Technicolor directly into TITAN streamlines the delivery of HDR live premium content in the Advanced HDR by Technicolor format, allowing for larger deployments and increased capabilities for broadcasters, including rights owners. This simplifies workflows while opening up new options for broadcasters and streaming providers to maximize and scale their HDR distribution capabilities,” said Allie.

This announcement marks the latest development in the evolving relationship between ATEME and Advanced HDR by Technicolor.

In addition to available implementations of Advanced HDR by Technicolor technologies in production, playout and file-based conversions, the integration of Advanced HDR by Technicolor with ATEME’s TITAN increases scalability and deployment capabilities for broadcasters. It is now possible to leverage the capabilities of different vendors to deliver premium HDR viewing experiences to consumers. HDR content enabled by Advanced HDR by Technicolor can be delivered along with AVC, HEVC and VVC codecs and from any SDR or HDR source content.

Links: ATEME; Technicolor