North America Digital TV News
IAB Tech Lab expands Open Measurement SDK to more CTV platforms
May 30, 2024 – IAB Tech Lab has expanded its Open Measurement SDK to include Samsung and LG - an important step toward achieving standardized viewability metrics for all digital ad platforms.
News categories:
IAB Tech Lab, Anthony Katsur, Rachel Creel-McGuire, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA, Worldwide
CTS selected by AccuWeather for managed channel origination
May 30, 2024 – AccuWeather has selected Comcast Technology Solutions (CTS) to help create, manage, and distribute its linear, on-demand and OTT video channels to audiences in North America.
News categories:
Comcast Technology Solutions, AccuWeather, Bart Spriester, Helen Swenson, Content Distribution, Digital TV, North America
Tucson television stations launch NEXTGEN TV services
May 28, 2024 – Tucson viewers can now access six NEXTGEN TV channels over-the-air for free: KHRR-TV/Telemundo 40, KVOA-TV/NBC, KOLD-TV/CBS, KUAT-TV/PBS, KGUN-TV/ABC and KMSB-TV/FOX.
News categories:
Pearl TV, Clarence Hau, ATSC 3, Content Distribution, Digital TV, USA
Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
May 21, 2024 – Comcast has announced Xfinity StreamSaver, a streaming bundle of Apple TV+, Netflix and Peacock, offering entertainment from the best streaming apps at an unparalleled value.
News categories:
Comcast, Dave Watson, Digital TV, Streaming, USA
Xperi debuts TiVo One cross-screen ad platform
May 21, 2024 – TiVo (NYSE:XPER) has added to the capabilities of the Xperi media platform with the launch of the TiVo One ad platform, combining ad inventory across multiple end-points in the home and the car.
News categories:
Xperi, Jon Kirchner, Mike Laband, Advertising, Digital TV, In-Car, IPTV, Smart TV, TV OS, USA, Worldwide
Allen Media Group offers in-stream 'Frame' ads with BrightLine
May 20, 2024 – Allen Media Group (AMG) has launched an in-stream 'Frame' ad format on its The Weather Channel, Local Now and HBCU Go apps, powered by streaming ad technology from BrightLine.
News categories:
BrightLine, Allen Media Group, Robert Aksman, Byron Allen, Advertising, Digital TV, USA, UX
Pluto TV FAST platform draws movie enthusiasts in droves
May 16, 2024 – Research from Omdia and PlumResearch reveals that 43% of all viewing on Pluto TV is attributed to its FAST movie channels, underscoring the platform's dominance in the streaming landscape.
News categories:
Omdia, PlumResearch, Maria Rua Aguete, Digital TV, Europe, Latin America, Market Research, North America, Streaming
Netflix to launch in-house ad technology platform
May 15, 2024 – At Netflix's 2024 Upfront presentation, Amy Reinhard, Netflix's President of Advertising, announced that the company will launch an in-house advertising technology platform by the end of 2025.
News categories:
Netflix, Amy Reinhar, Advertising, Digital TV, Streaming, USA, Worldwide
Minerva unveils FAST+ Service for operators in North America
May 15, 2024 – Minerva Networks has unveiled its FAST+ service, a fully hosted and managed cloud service that will enable its customers to offer dozens of Free Ad-Supported Streaming TV (FAST) channels.
News categories:
Minerva, Randy Osborne, Digital TV, North America, Streaming
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