Digital TV News: Jim Jarrett
Barb upgrades API with BVOD, SVOD, video-sharing and non-TV device data
Sep 20, 2023 – Barb has upgraded its API to include all data available in its panel viewing file, including non-linear viewing on BVOD, SVOD and video-sharing services plus viewing on PCs, tablets and smartphones.
News categories:
Barb, Jim Jarrett, Advertising, Big Data, Digital TV, UK
BARB launches API giving clients direct access to viewing data
Jan 31, 2023 – BARB has beta launched an API to give its clients more flexibility in how they access BARB viewing data. The API includes three types of linear viewing data: programme audiences, advertising spots and impacts by time segments.
News categories:
BARB, Jim Jarrett, Advertising, Big Data, Digital TV, UK
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