Digital TV News: Louqman Parampath
Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories:
Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA
DoubleVerify unmasks CTV ad fraud scheme, CycloneBot
Feb 28, 2024 – DoubleVerify has revealed the identification and mitigation of CycloneBot, a malicious bot capable of generating up to 250 million falsified ad requests and spoofing around 1.5 million devices daily.
News categories:
DoubleVerify, Roku, Mark Zagorski, Roy Rosenfeld, Louqman Parampath, Advertising, Digital TV, Streaming, Watermarking, Worldwide
Roku debuts clean room for advertisers ahead of TV Upfronts
Apr 19, 2022 – Roku (Nasdaq: ROKU) has launched a privacy-first data collaboration environment that allows advertisers and agencies to use their encrypted first-party data to implement ad campaigns with Roku, without relying on cookies or consortiums.
News categories:
Roku, Louqman Parampath, Adam Gitlin, Brad Stockton, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA
Roku announces Advertising Watermark to verify ad inventory
Feb 23, 2022 – Roku (Nasdaq: ROKU) has announced its Advertising Watermark, a technology to help validate the authenticity of video ads originating on the Roku platform. The watermark integrates with Roku OS to automatically verify publisher ad requests and impressions.
News categories:
Roku, Louqman Parampath, Tamer Hassan, Bill Murray, Advertising, Digital TV, Set Top Box, Smart TV, TV OS, USA, Watermarking
Roku brings Nielsen audience guarantees to its ad buying platform
Feb 1, 2022 – Roku (Nasdaq: ROKU) has launched Nielsen’s Digital Ad Ratings (DAR) audience guarantees on OneView, making OneView the first ad buying platform to enable Nielsen guarantees across TV streaming.
News categories:
Roku, Nielsen, Louqman Parampath, Tyler DeNicola, Advertising, Digital TV, Streaming, USA
Nielsen adds Roku to its Digital Content Ratings
Oct 26, 2021 – Roku (NASDAQ: ROKU) and Nielsen (NYSE: NLSN) have announced Roku has now enabled publishers to measure channel content on Roku devices within the Nielsen Digital Content Ratings (DCR) service.
News categories:
Nielsen, Roku, Ameneh Atai, Louqman Parampath, Advertising, Big Data, Digital TV, Streaming, USA
Roku to acquire Nielsen’s Advanced Video Advertising business
Mar 1, 2021 – Roku (NASDAQ: ROKU) has agreed to acquire Nielsen’s (NYSE: NLSN) Advanced Video Advertising (AVA) business, which includes Nielsen’s video automatic content recognition (ACR) and dynamic ad insertion (DAI) technologies.
News categories:
Roku, Nielsen, Louqman Parampath, Scott N. Brown, Advertising, Big Data, Digital TV, MandA, Smart TV, Streaming, USA, Worldwide
Latest News
- Barb issues tender seeking TV viewing data sources
- Google makes it easier to bring apps to cars
- Netflix to launch in-house ad technology platform
- Pixalate releases April 2024 top grossing CTV apps report
- A+E Networks EMEA enhances BLAZE streaming service with Simplestream
- Minerva unveils FAST+ Service for operators in North America
- Vodafone TV customers down 656,000 in 1Q 2024
- NOS Portugal adds 250 pay TV subscribers in 1Q 2024
- ATEME integrates Advanced HDR by Technicolor
- 20% of US internet households subscribe to a gaming service
- StarHub Entertainment subscribers down 8,000 in 1Q2024
- Groupe M6 launches M6+ free streaming platform
- Comcast to offer discounted Peacock, Netflix, Apple TV+ bundle
- Panasonic offers Fire TV, Google TV and Powered by TiVo
- Eutelsat reports results for the period ended 31 March 2024
- Nielsen launches The Media Distributor Gauge
- Minerva AI Companion enhances the TV viewing experience
- SES Ethiosat delivering content to 95% of TV homes in Ethiopia
- Vidzemes TV expands with PlayBox Neo Channel-in-a-Box playout
- ocilion enhances user experience with Simply.TV metadata