Digital TV News: IAB

Samsung TV Plus partners with MLB, PGA Tour, F1 and ONE Championship
Apr 30, 2024 – At NewFronts 2024, Samsung Ads unveiled a new lineup of content on Samsung TV Plus, as well as new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
News categories: Samsung, Michael Scott, Salek Brodsky, Cathy Oh, Travis Scott Howe, Advertising, Digital TV, NewFronts, Smart TV, Streaming, TV OS, USA

Roku and iSpot announce streaming audience measurement partnership
Apr 30, 2024 – Roku (NASDAQ:ROKU) has announced that iSpot will become a preferred measurement partner and will integrate Roku's Advertising Watermark to authenticate ad inventory originating on the Roku platform.
News categories: Roku, iSpot, Louqman Parampath, Sean Muller, Mike Fisher, Advertising, Big Data, Digital TV, Streaming, USA

SES to acquire Intelsat
Apr 30, 2024 – SES is to acquire Intelsat through the purchase of 100% of the equity of Intelsat Holdings for a cash consideration of $3.1 billion (€2.8 billion) and certain contingent value rights.
News categories: SES S.A., Intelsat, Adel Al-Saleh, David Wajsgras, Content Distribution, Digital TV, MandA, Satellite, Worldwide

Broadpeak to power targeted advertising on new TF1 video service
Apr 29, 2024 – Broadpeak has announced that French TV network TF1 is powering targeted ad insertion on its TF1+ streaming service with Broadpeak's broadpeak.io Dynamic Ad Insertion service.
News categories: Broadpeak, TF1, Jacques Le Mancq, Francois Xavier Pierrel, Content Distribution, Digital TV, France, Streaming

U.S. digital video ad spend growing ~80% faster than media overall
Apr 25, 2024 – According to an IAB report, total US digital video advertising spend, including CTV, social video and online video, is projected to grow 16% in 2024 - nearly 80% faster than total media overall.
News categories: IAB, Advertising, Digital TV, Market Research, Streaming, USA

DDish TV chooses PlayBox Neo Channel-in-a-Box
Apr 25, 2024 – PlayBox Neo has completed a multichannel playout system, supporting ingest, scheduling, text manipulation, interactive graphics, playout and content distribution, for DDish in Mongolia.
News categories: PlayBox Neo, DDish, Iulian Ionescu, Ariunbold Nasanjargal, Content Distribution, Digital TV, Mongolia, Satellite

SeaChange to instead be acquired by Enghouse
Apr 24, 2024 – SeaChange (OTC: SEAC) has entered into an asset purchase agreement under which an affiliate of Enghouse Systems will acquire substantially all of SeaChange's assets related to its product and services business.
News categories: SeaChange, Enghouse, Partner One, Chris Klimmer, Canada, Content Distribution, Digital TV, MandA, Software, Worldwide

Rogers to bring Comcast and Xfinity products to Canada
Apr 24, 2024 – Rogers Communications has announced a 10-year agreement with Comcast to bring the latest Xfinity products and technology to its customers, including a new device powered by Entertainment OS.
News categories: Rogers, Comcast, Tony Staffieri, Dave Watson, Broadband, Canada, Digital TV, Gateway, Smart Home, TV OS

HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming