Digital TV News: Jordan Wertlieb
Hearst Television moves to impressions-based selling of Local TV ad inventory
Sep 18, 2019 – Hearst Television has announced that its stations will begin transacting advertising-sales agreements based on audience impressions – a metric reflecting a program's viewer numbers and the common audience-measurement currency for video-viewing platforms.
News categories:
Hearst Television, Jordan Wertlieb, Eric Meyrowitz, Advertising, Digital TV, USA
Hearst Television launches private marketplace for Connected TV advertising
Sep 24, 2018 – Hearst Television has launched Hearst Anyscreen, an OTT advertising platform which combines preferred access to Hearst-owned programming, with delivery partners such as Roku. Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing.
News categories:
Hearst Television, dataxu, Jordan Wertlieb, Jonathan Sumber, Mike Baker, Advertising, Digital TV, Set Top Box, Streaming, USA
Latest News
- Ease Live powers football companion app from ServusTV
- EBU sets out strategic asks on generative AI and media
- Europeans now spend almost €700 on subscriptions every year
- CTV advertising in Europe up 23.5% in 2023
- Fox to introduce dynamic ad insertion for College Football with FreeWheel
- DTS report finds US in-vehicle video and gaming growing rapidly
- Orange Polska deploys Viaccess-Orca Secure Video Player
- Stream7 scales live event broadcasting with MainStreaming
- Capitol Broadcasting selects Triveni Digital to simplify NEXTGEN TV ops
- Max arrives in France and Poland
- Ease Live and Bedrock create M6+ Live Sport Experience
- Scripps partners with The Trade Desk
- Televisa completes acquisition of AT&T's stake in Sky México
- mediasmart partners with TCL on connected TV advertising
- DIRECTV Advertising unveils slate of product enhancements
- 'Pandoraspear' malware infecting open-source Android Smart TVs
- Accedo and Deutsche Telekom partner on immersive sports streaming
- Titan OS integrates CANAL+ Group apps
- ORS and 3SS bring simpliTV to VIDAA OS-based Smart TVs
- Amagi boosts FAST channel count at Globo in Brazil