Digital TV News: Nielsen
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
MetaBroadcast partners with Gracenote for Barb contract
Dec 7, 2023 – MetaBroadcast will use Gracenote schedule metadata and unique content identifiers as part of its contract with Barb to operate Barb's combined content ID and genre allocation system.
News categories:
Gracenote, MetaBroadcast, Barb, Tim Cutting, Jamie Mackinlay, Advertising, Big Data, Digital TV, UK
Gracenote launches automotive infotainment metadata platform
Dec 5, 2023 – Gracenote has announced an automotive data platform developed to grant automakers easy access to the company's entertainment datasets to power differentiated in-car media experiences.
News categories:
Gracenote, Trent Wheeler, Big Data, CES2024, Digital TV, In-Car, Streaming, UX, Worldwide
Barb awards metadata, interim overnight programme and commercial logs contracts
Dec 4, 2023 – Barb has awarded three contracts for its audience measurement service: metadata and interim overnight programme logs to MetaBroadcast and interim overnight commercial spot logs to Clearcast.
News categories:
Barb, MetaBroadcast, Clearcast, Caroline Baxter, Jamie Mackinlay, David Joel, Advertising, Big Data, Digital TV, Market Research, UK
Foxtel selects Kantar for STB return path audience measurement
Oct 26, 2023 – Foxtel Media has selected Kantar to deliver a new audience measurement service, ingesting data collected from Foxtel subscribers’ set top boxes using return path data technology.
News categories:
Foxtel Media, Kantar, Mark Frain, Keld Nielsen, Advertising, Australia, Digital TV, Set Top Box
Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories:
Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA
Nielsen ONE launches globally, beginning with Denmark
Oct 18, 2023 – Nielsen has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
News categories:
Nielsen, Deirdre Thomas, Advertising, Big Data, Denmark, Digital TV, Worldwide
New York City broadcasters launch NEXTGEN TV
Oct 16, 2023 – Beginning October 16, viewers in the #1 television market in the U.S will be able to receive six local channels broadcasting NEXTGEN TV over-the-air: WCBS, WLIW, WMBQ-CD, WNBC, WNET and WNJU.
News categories:
WNET Group, Neal Shapiro, ATSC 3, Content Distribution, Digital TV, USA
Nielsen integrates measurement for Netflix's ad-supported plan
Oct 2, 2023 – Nielsen has announced the launch of ads measurement in the U.S. for Netflix's ad-supported plan via Nielsen ONE Ads, integrating Netflix first-party data with its representative panel metrics.
News categories:
Nielsen, Netflix, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA
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