Digital TV News: RTL Deutschland
MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories:
Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV
Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories:
Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide
Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
Mar 18, 2024 – The addressable TV Initiative (ATVI) has concluded partnership agreements with TP Vision and Vestel. The agreements include the certification of TV platforms according to the HbbTV-TA specification.
News categories:
Addressable TV Initiative, TP Vision, Vestel, Seraphic, Nicole AGUDO BERBEL, Andre PRAHL, Elie BONTE, Antic OGUT, Xinwen XUE, Advertising, Digital TV, Europe, HbbTV, Smart TV
RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories:
RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany
Telekom and RTL Deutschland use 5G network slicing to broadcast live TV
Sep 13, 2022 – Deutsche Telekom and RTL Deutschland have broadcast live TV content via the 5G standalone network of Deutsche Telekom. The technology was used by ntv for a live interview ahead of the Digital X tech trade fair in Cologne.
News categories:
Deutsche Telekom, RTL Deutschland, Claudia Nemat, Stephan Schmitter, 5G, Digital TV, Germany
First results of German DVB-I Pilot to be shown at IBC 2022
Sep 7, 2022 – Stakeholders from the media industry, including broadcasters, device manufacturers, software providers and research companies have announced the start of the 'German DVB-I Pilot'.
News categories:
DVB Project, DVB-I, Remo Vogel, Broadcast, Content Distribution, Digital TV, Europe, IBC2023, Set Top Box, Smart TV, Streaming, Worldwide
RTL Deutschland and Seven.One Entertainment to create addressable TV JV
Aug 1, 2022 – RTL Deutschland and Seven.One Entertainment Group are to set up a technology joint venture. The aim is to establish existing technologies for Addressable TV based on open standards, such as HbbTV, on the European market.
News categories:
RTL Deutschland, Seven.One Entertainment, Advertising, Digital TV, Europe, HbbTV
Pay TV and paid video content continue to grow in Germany
Jul 20, 2022 – The market for pay TV and paid video content is continuing to grow not just in Germany, but also in Austria and Switzerland. This is confirmed by a report published by VAUNET, the German Media Association.
News categories:
VAUNET, Frank Giersberg, Tim Werner, Elke Walthelm, Hannes Heyelmann, Nicole Agudo Berbel, Henning Nieslony, Austria, Digital TV, Germany, Market Research, Switzerland
RTL Group creates international advertising sales unit
Feb 17, 2022 – RTL Group is to combine its RTL AdConnect, G+J iMS businesses and the media division of Smartclip to create an international advertising sales champion. The unit will cooperate with RTL's Yospace and Smartclip for ad-tech services.
News categories:
RTL Group, Thomas Rabe, Stéphane Coruble, Daniel Bischoff, Advertising, Europe, MandA
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