Digital TV News: Anthony Katsur
IAB Tech Lab unveils 2024 priorities and roadmap
Jan 18, 2024 – IAB Tech Lab has unveiled its key priorities and roadmap for 2024. The roadmap addresses crucial pain points and challenges, ensuring the industry is aware and actively engaged in evolving digital advertising standards.
News categories:
IAB Tech Lab, Anthony Katsur, Advertising, Digital TV, USA, Worldwide
Leading industry players join IAB Tech Lab advertising standards group
Jun 6, 2023 – IAB Tech Lab has announced the creation of its Advanced TV Commit Group to lead the development of technology frameworks, technical standards and market strategy, to make every TV environment addressable.
News categories:
IAB Tech Lab, Anthony Katsur, Ben Vandegrift, Jim Keller, Karen Chan, Ryan McConville, Scott L Brown, Advertising, Digital TV, USA, Worldwide
IAB Tech Lab initiative aims to bring addressability to all TV environments
Nov 10, 2022 – IAB Tech Lab has launched an initiative to set technical standards to bring universal addressability to all TV environments. To achieve many of the goals Video Watermark Technology will be instrumental.
News categories:
IAB Tech Lab, Anthony Katsur, Shailley Singh, Stephane Krzywoglowy, Ken Norcross, Advertising, Content Identification, Digital TV, USA, Worldwide
IAB Tech Lab updates Connected TV ad format guidelines
Mar 31, 2022 – IAB Tech Lab has updated its ad format guidelines to include Digital Video and CTV formats. The update accounts for higher resolution, wider screens, and the opportunities for ad interactions in CTV that exist in today's world.
News categories:
IAB Tech Lab, Anthony Katsur, Nick Short, Advertising, Digital TV, Streaming, USA
Latest News
- CANAL+ launches TV+ streaming service
- Mangomolo powers SABC+ video platform expansion
- Accedo supports extension of ITVX to Sony PlayStation
- Telenet launches compact and eco-friendly TV box in Belgium
- A1 Group offers white-label OTT streaming in the Cloud with UniqCast
- Comcast introduces Peacock, Netflix, Apple TV+ streaming bundle
- Grass Valley powers Arabsat cloud-playout services
- Nilesat chooses PlayBox Neo for service expansion
- Xperi debuts TiVo One cross-screen ad platform
- Global TV shipments declined 4% YoY in Q1 2024
- Allen Media Group offers in-stream 'Frame' ads with BrightLine
- beIN MEDIA to launch targeted TV advertising with Synamedia
- Deutsche Telekom TV subscribers up 101,000 in 1Q 2024
- Pluto TV FAST platform draws movie enthusiasts in droves
- TikTok tests allowing users to upload 60-minute videos
- DAZN launches 10 free channels globally with Amagi
- Barb issues tender seeking TV viewing data sources
- Google makes it easier to bring apps to cars
- Netflix to launch in-house ad technology platform
- Pixalate releases April 2024 top grossing CTV apps report